American Express

Welcome to UNICEF USA!

Stay informed on UNICEF's work saving and protecting children around the world

Partner since 1987

American Express Company is a leading global payments and travel company founded in 1850. Giving back is a core value of American Express and being a "good citizen" is a hallmark of the brand. American Express is often credited as launching the first major cause-related marketing campaign, which was a program benefiting the Statue of Liberty in 1983, and the Company has continued to roll out successful initiatives around the world that have supported and enhanced the communities where we live and work.

American Express has been supporting UNICEF's programs for children since 1987 through employee giving, greeting cards, grants and events.

The Members Project ™

In 2007, American Express launched The Members Project which brought American Express Cardmembers together from across the country to submit, discuss, rate and ultimately vote on the one project idea they wanted American Express to fund. The winning project idea was to provide safe drinking water to millions of children in the developing world and UNICEF was the organization selected to bring the idea to life.

Tap Project

In 2008, American Express became a National Supporter of the Tap Project, which benefits UNICEF's clean water programs worldwide. In addition to their donation to the UNICEF USA, American Express is engaging its vast network of restaurant merchants and Cardmembers to participate in the nationwide campaign.