L'Oréal USA - Giorgio Armani Fragrances & UNICEF USA’s Partnership: Bringing Safe Water to Children
Partner since 2010
Giorgio Armani Fragrances, together with its employees and customers, has been raising both awareness and funds to help UNICEF provide safe water to the most vulnerable children around the world since 2010.
Acqua for Life campaign
As part of the annual Acqua for Life campaign, Giorgio Armani Fragrances leverages the success of their most iconic colognes and perfumes to help UNICEF provide safe, clean water to children by donating a portion of the purchase price of select Acqua di Giò products to UNICEF’s WASH programs.
The campaign has engaged customers in almost 6,000 stores and retail websites. Over $5.5 million has been raised to date — including $500,000 in 2019 alone — benefiting children in Burkina Faso, Cameroon, Central African Republic, Guatemala, Haiti, Mauritania, Tanzania, Togo and Vietnam.
From 2016-2018, over 138,000 Haitians gained access to safe water through UNICEF with support from Giorgio Armani Fragrances. Funds raised in 2020 and 2021 are supporting UNICEF WASH programs in Nepal, improving water quality and providing sustainable access to safe drinking water.