The giving season is in full swing. If a national survey by the online and mobile fundraising platform Classy is on the money, charitable causes will rank even higher on people's holiday lists this year than last. Conducted just after the 2018 midterm elections, the poll revealed that nearly half of those surveyed plan to donate more to nonprofits in 2018 than they did in 2017.
Released around the same time, the 2018 Global Trends in Giving Report offered this key finding: Among all the causes that mattered to the 6,057 donors polled, helping children and youth was the top priority.
To keep pace with that generosity and offer its supporters the freedom to choose how they wish to take action, UNICEF USA offers a number of different ways to give back.
Show you care with a one-time donation
All children deserve to live safe, healthy lives. But this past year, those rights were threatened around the globe. An earthquake and tsunami hit Indonesia, destroying children's homes and schools. Genocide drove a massive influx of Rohingya refugees from their homes in Myanmar into makeshift camps in Bangladesh. Wars in Syria and Yemen and the Central African Republic continued to threaten children's health, education and safety.
Wherever children are in danger, UNICEF steps up. But although it became a permanent part of the United Nations (U.N.) in 1953, UNICEF receives no U.N. funding. It relies on the voluntary contributions of people like you.
Thankfully, UNICEF's 70-plus year history of being in the right place at the right time to help children in danger has earned it the trust of many. "Protecting children, giving them opportunities to play, learn, feel safer, heal... are critical to us," said one respondent to a survey UNICEF USA conducted to learn about how its supporters feel about donating to UNICEF. "UNICEF is the one organization we have chosen this year. We don't have much but we want to share."
All contributions in any amount provide crucial support for children. Donations are also 100 percent tax-deductible. Learn more about how the new tax law affects your charitable giving this year. (Good news: There are still loads of ways to make charitable giving work for your income tax returns — and the causes you believe in.)
"UNICEF is the one organization we have chosen this year. We don't have much but we want to share."
Make it monthly
Protecting children before, during and after a crisis requires a reliable source of funding. That's the beauty of what monthly donors provide: a constant stream of revenue that enables UNICEF to preposition emergency supplies before a disaster strikes and build sustainable solutions long after an immediate crisis has subsided. Monthly giving is also critical to funding ongoing health programs, like UNICEF's global immunization campaigns and programs in 120 countries to prevent and treat the malnutrition linked to nearly half of all deaths of children under 5.
Monthly giving is good for the world's most vulnerable children. It also comes with significant benefits for supporters, too. Monthly donors are automatically admitted to the Guardian Circle, which entitles them to:
Annual statements to make tax time easier
An easy-to-use donor portal that simplifies modifying gift amounts, updating payment methods and making other changes, including the timing of donations with the option to cancel at any point
Targeted communications in the form of monthly statements detailing giving to date and a quarterly 8-page newsletter with stories from the field
A team available to answer questions via email or phone
Start your own fundraiser
You probably know from your Facebook feed that crowdfunding campaigns are growing more popular by the day — especially during the giving season. Polling bears that out. Of those surveyed for the "2028 Global Trends in Giving Report," 29 percent of donors said that social media is the tool that most inspires them to give; 58 percent of them citing Facebook as their preferred platform for giving.
If you feel the same way, share your commitment to making the world better for children with your friends by starting your own Facebook fundraiser for UNICEF.
It's easy to do. Just go to UNICEF USA's Facebook page and follow the step-by-step instructions.
Not on Facebook? There are other peer-to-peer fundraising platforms to check out. Spokesperson for the UNICEF–Special Olympics partnership, Lucy Meyer has had great success raising money to support UNICEF programs for children with disabilities on Crowdrise — as have other high-profile supporters like Somali-American model and UNICEF Ambassador Halima Aden. She teamed up with her fellow model Gigi Hadad in September to raise money for UNICEF programs now helping unprecedented numbers of children who are on the run from conflict and natural disasters. Check out the UNICEF USA Crowdrise page to see how easy it is to raise money for a UNICEF USA campaign or start one of your own.
UNICEF Market has something for everyone on your list. Each and every gift gives back to the world's children!
Shop UNICEF Market for holiday gifts
Every day, UNICEF Market artisans are hard at work, preserving handcrafting traditions that have supported their families and communities for centuries. Their handmade goods are intrinsically beautiful or whimsical, like the holiday ornaments handcrafted by Peruvian ceramicist Anita Contreras. They are also beloved by UNICEF Market shoppers because proceeds from every purchase go towards supporting UNICEF's programs for children.
Watch the video below for a sneak peek into Contreras's ceramic studio, then check out the wide array of gifts — from jewelry to Mexican handblown glass to gorgeous Alpaca woolens — that are ready to ship out from UNICEF Market's Holiday Collection. There's something for everyone on your list and each and every gift gives back to the world's children!
Dedicate a UNICEF Inspired Gift to a loved one
What do you get for that friend who has everything? Or for anyone who cares about children? UNICEF Inspired Gifts are supplies — blankets and winter clothes to keep children who live in a refugee camp warm, exercise books and pencils for children desperate to learn, lifesaving nutrition for those suffering from severe acute malnutrition, and more — that you can send to a child or children in need in honor of a friend or loved one.
To order, all you have to do is choose a gift, personalize a holiday card or write an e-greeting, then hit "send." UNICEF takes it from there — notifying your recipient that you've given a lifesaving gift in his or her name as your shipment of vital supplies is delivered — by car, helicopter, motorcycle, bike, donkey or canoe — to let children in some of the world's hardest-to-reach places know they are not forgotten.
This holiday, let children living in some of the world's hardest-to-reach places know they are not forgotten.
For over 70 years, UNICEF has been putting children first, working to protect their rights and provide the assistance and services they need to survive and thrive all over the world. UNICEF and partners are working tirelessly in Yemen, Syria, South Sudan, Bangladesh and around the world to save and protect children. With a presence in 190 countries, UNICEF has helped save more children's lives than any other humanitarian organization in the world.