Growing up in the Philippines, Katrina witnessed the lifesaving work of UNICEF firsthand. Her exposure to UNICEF’s many impactful programs made her a firm supporter of the organization’s role as a first responder and a reliable change agent. When Katrina moved to San Francisco, her past connection drove her to join UNICEF Next Generation. Now, Katrina serves as the Chair of the inaugural Steering Committee for UNICEF NextGen Bay Area. She currently works as a Design Strategy Lead for Intel’s Global Experience Design Group. With over 7 years of experience in UX strategy, research, brand marketing, and innovation consulting, Katrina is tasked with shaping the role of emerging technology in business and culture. Prior to Intel, Katrina led service design and brand projects for Nike, Audi, Jordan, and more.