Katrina is the founding chair of the UNICEF NextGen Bay Area Steering Committee.
She was born and raised in the Philippines, a country that has been supported by UNICEF for over seven decades. Her exposure to the breadth of local programming in her home country inspired her to support the cause. The Philippines continues to receive aid in the areas of child survival, education, child protection, and social policy and governance.
She now resides in San Francisco, working as a consulting Strategy Director for the virtual reality category and for various social impact initiatives.
Katrina has over a decade of both agency and in-house experience in brand marketing, design strategy, integrated marketing, and partnership development for some of the world’s biggest automotive, sport, technology, and lifestyle brands.