Giorgio Armani Fragrances Offers UNICEF Supporters a Chance to Text for Good

September 17, 2012
Acqua for Life Fans Can Double Their Support of UNICEF with a $5 Text this September Attention mobile users: UNICEF Tap Project National Sponsor Giorgio Armani Fragrances is introducing an opportunity for UNICEF supporters to use their phones for good this September to support UNICEF’s clean water programs for children. Brand new this year, the company is extending its support of the UNICEF Tap Project—the U.S. Fund for UNICEF’s initiative to help raise critical awareness of the global water crisis and provide funds for UNICEF’s water, sanitation and hygiene programs for children—beyond their traditional March “Acqua for Life” cause-related marketing campaign and is adding in a second period for Acqua for Life fans to join Giorgio Armani Beauty in supporting UNICEF this September through a matching text-to-give campaign. This year’s initiative will support UNICEF’s water, sanitation and hygiene programs for children in Mauritania, Togo, Cameroon and Vietnam. With $1, UNICEF can provide a child with clean, safe drinking water for 40 days. For more information, visit