Vijita Kumar is the interactive marketing coordinator for unicefusa.org.
They are bright, they are colorful, they sport one of the hottest fashion trends, they celebrate the skills of the women who make them ... and they will provide lifesaving nutrition for children. Need we say more? With Mother's Day just around the corner, the FEED Guatemala Bags for UNICEF really are a bright idea!
Handmade by women artisans in Guatemala from traditional Ikat fabrics, the FEED Guatemala pouch and bag will be available for purchase exclusively at Lord & Taylor stores nationwide and online just in time for Mother's Day.
FEED Projects is co-founded by UNICEF's Next Generation steering committee member Lauren Bush, with the goal to support partners like UNICEF who provide nutrition to children through the sale of FEED bags. Poor nutrition is a serious problem in Guatemala, where nearly 23% of children over three months and under five years of age suffer from malnutrition and almost one-half suffer from chronic malnutrition. After traveling to Guatemala with UNICEF, Lauren wanted to double her efforts for the nutrition programs there - hence, the FEED Guatemala bags.
Here's how it works: for every FEED 1 pouch sold, FEED donates $3.50 to the U.S Fund for UNICEF to provide daily nutrition for a child in Guatemala. For every FEED 3 Guatemala bag sold, FEED donates $10.50 to the U.S. Fund for UNICEF, to provide daily nutrition for 3 kids for a year.
That's a whole lot of numbers but it's really quite simple - FEED 1 pouch will help 1 child and FEED 3 bag will help 3 children -- not for one day or one month but for an entire year.
Tune into Good Morning America on ABC between 8:30 and 9:00 a.m. on April 29 to get to know more about the FEED Guatemala Bags for UNICEF and other Mother's Day gift ideas.
If you miss tuning into the Show all the featured gifts ideas are also posted on the Good Morning America website.