Heidi Klum Celebrates 75 Years of Trick-or-Treat for UNICEF

Heidi Klum has supported UNICEF since 2011, lending her creativity and influence as a model, television personality, producer and business leader to raise awareness for children's needs around the world. Widely known as the "Queen of Halloween" for her elaborate costumes and long-running holiday celebrations, Klum brings that same spirit of imagination and fun to Trick-or-Treat for UNICEF each year, helping to spotlight how children can turn Halloween — and the entire month of October — into a force for good.

Through her platform, Klum has helped highlight UNICEF's work to ensure every child is healthy, educated, protected and respected.

Why Trick-or-Treat for UNICEF matters in 2025

Thank you for helping us launch the 75th anniversary of Trick-or-Treat for UNICEF! As the "Queen of Halloween," what does it mean to you to play such an integral role in the campaign this year?

HEIDI KLUM UNICEF's mission has always been crucial, and their work on a global scale, for every child, has always been close to my heart. As a parent, I wish for all children the same safety, health and opportunities that I wish for my own.

I've been so grateful to be part of this iconic campaign over the years and watch its evolution. I love getting to watch children step into this active role — raising their voices, giving back and realizing the difference they can make. Trick or Treat for UNICEF has always been about creativity and fun, and I think that spirit is what keeps children and families engaged and excited to take part each year.

Creativity, Halloween and inspiring change

Your Halloween transformations are all about creativity and imagination. How do you think creativity can help inspire more people to care about the challenges impacting children?

HEIDI KLUM Creativity has the power to capture attention and get people to listen, think and talk. Whether it's through fashion, art, music or design, creative expression can open the conversation to complex challenges in new and engaging ways.

Throughout your career and as a UNICEF supporter, you've traveled and worked in so many places around the world. What have you learned about children and humanity?

HEIDI KLUM I've learned that even in the hardest of circumstances, children are incredibly resilient, and determination and a positive attitude always shine through. I've seen how powerful communities can be in creating hope and opportunity when they come together, and I've learned that hope is contagious. When children believe in their future, they inspire all of us to believe alongside them.

What advice do you have for those looking to make a meaningful difference this October, and beyond?

HEIDI KLUM First, I would encourage every trick-or-treater to add some meaning to your Halloweening by participating in Trick-or-Treat for UNICEF! There are so many ways to get involved that make a real difference, whether it's carrying the iconic orange box on Halloween night, participating online or simply spreading the word. The best part about giving back is that it can be fun and meaningful at the same time!

I also want to say, I believe that every action matters — no matter how big or how small — and I want to emphasize passion; it makes it easier to stay committed and inspire others when you are truly passionate about something. There are so many ways to spark change, and there is no right place to start. So let's start, shall we?

How you can join Trick-or-Treat for UNICEF this October

Since 1950, Trick-or-Treat for UNICEF has raised nearly $200 million for children around the world. The 2025 campaign, celebrating 75 years of impact, is live from October 1-31. Learn how you can order your free Trick-or-Treat for UNICEF box, set up your online fundraiser or donate to help children worldwide.