Celebrating The Big Power of Small Change with Trick-or-Treat for UNICEF

October 2, 2018

Funds raised through this Halloween campaign will support UNICEF’s work to put children first

NEW YORK (October 1, 2018) – This October, children and families can celebrate the spirit of Kids Helping Kids®with Trick or Treat for UNICEF— empowering all to #BeScaryGood. This year’s iconic coin box is a special-edition, featuring Slappy from the movie “Goosebumps 2”. Since its inception in 1950 as the first Kids Helping Kids® initiative, Trick-or-Treat for UNICEF has raised nearly $177 million to help UNICEF provide children with health care, nutrition, safe water, emergency relief, education, and more. 

Collecting donations, big and small, add up to lifesaving change for children around the world:

  • $0.50 can provide 1 packet of ready-to-use therapeutic food to help a malnourished child recover; 
  • $2 can provide 10 bars of soap to keep kids clean and healthy; 
  • $5 can provide 1 UNICEF backpack for a child to go to school; 
  • $7 can provide 1 volleyball for kids to play and learn teamwork. 

All month long, children, parents and teachers can find spooky fun inspiration at TrickorTreatforUNICEF.org by unlocking stories, quizzes, how-to videos and more on the Daily Treats Calendar. Teachers can also use Trick-or-Treat for UNICEF’s resources to introduce students to UNICEF’s global mission and a host of issues that impact children around the world. 

“Now more than ever, kids are becoming the driving force of change,” said Caryl M. Stern, CEO and President of UNICEF USA. “It is our duty to encourage their ambitions to become global citizens, and what better way to do so than with one of the longest-running youth initiatives in the country: Trick-or-Treat for UNICEF”. 


Here’s how to get involved:

Remind family and friends to pick up their own little orange boxes and start collecting! Order free boxes online before October 15th or download DIY donation boxes and additional resources from TrickorTreatforUNICEF.org.

Take Trick-or-Treating online and fundraise for UNICEF at www.Crowdrise.com/TrickorTreatforUNICEF.

Share your Trick-or-Treat for UNICEF story on social media with the hashtags #BeScaryGood #TOT4UNICEF #KidsHelpingKids and tagging @UNICEFUSA


UNICEF USA Trick-or-Treat partners:

National Partner
Key Club International will continue to participate by raising funds for The Eliminate Project, which seeks to eliminate maternal and neonatal tetanus, a deadly disease that claims the lives of thousands of babies and mothers each year. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students. For more information, visit TheEliminateProject.org or KeyClub.org.

Content Partner 
Sony Pictures Entertainment will also support the campaign with “Goosebumps 2’s” very own Slappy hosting Trick-or-Treat for UNICEF’s daily treats calendar, available at TrickorTreatforUNICEF.org throughout the month of October. 


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The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org

For more information, contact
Emma Quong, UNICEF USA, 917.720.1323, equong@unicefusa.org