ACQUA FOR LIFE—5th YEAR ANNIVERSARY UNICEF TAP PROJECT
In honor of World Water Week in March, Giorgio Armani Fragrances will once again partner with the U.S. Fund for UNICEF to focus global attention and raise funds to provide clean water for children in developing nations. In 2014, for the month of March, Giorgio Armani Fragrances will donate $5 for every bottle of Acqua di Giò and Acqua Di Gioia sold in the U.S. to the U.S. Fund for UNICEF to support the UNICEF Tap Project. With $5, UNICEF can provide a child with safe water for 200 days. We are celebrating the 5th anniversary of our partnership in 2014 and to-date Giorgio Armani Fragrances has donated more than $1.8 million for UNICEF to provide children with access to clean water and sanitation.
This year, the UNICEF Tap Project will feature a new mobile web app to help generate awareness and funds to provide children with access to clean water. The mobile experience challenges people to reflect on what it means to be without water by giving up access to something far less vital—their cell phone. For every ten minutes participants don’t touch their phone in the month of March, Giorgio Armani Fragrances will donate the funding equivalent of one day of water for a child in need. To participate or learn more, visit www.uniceftapproject.org.
About the UNICEF Tap Project
Entering its eighth year in 2014, the UNICEF Tap Project is a nationwide campaign that helps provide the world’s children with access to safe, clean water.
Through various fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water we enjoy on a daily basis by encouraging supporters to help give this vital resource to children in developing countries. Funds raised support UNICEF’s efforts to provide clean and accessible water, sanitation and hygiene to children in need.
Since 2007, the UNICEF Tap Project has raised nearly $4.5 million for UNICEF’s water and sanitation programs in Belize, Cameroon, the Central African Republic, Nicaragua, Côte d’Ivoire, Guatemala, Haiti, Iraq, Mauritania, Togo, and Vietnam. With just $1, UNICEF can provide a child with access to clean, safe water for 40 days. For more info on the UNICEF Tap project visit www.uniceftapproject.org.
Andrea Sioris, U.S. Fund for UNICEF, 212.880.9136, firstname.lastname@example.org