As a UNICEF National Ambassador, Alyssa has been influential in raising funds and awareness for UNICEF and its mission of saving and improving the lives of children worldwide for two decades.
UNICEF Ambassador since 2003
Alyssa Milano is an actress best known for her roles as Samantha Micelli in the sitcom Who's the Boss? and as Phoebe Halliwell on Charmed. Most recently, Alyssa has starred in Brazen and Insatiable on Netflix.
She is a New York Times best-selling author as co-author of Hope: Project Middle School, Hope: Project Animal Rescue, Hope: Project Class President and Hope: Project Go Green. Her most recent book, Sorry Not Sorry, discusses her life, career and humanitarian work and has received critical acclaim. Alyssa also hosts a weekly podcast entitled Sorry Not Sorry.
Alyssa has been a dedicated UNICEF National Ambassador for two decades, going above and beyond in her support for children everywhere.
Since her appointment in 2003, Alyssa has been influential in raising funds and awareness for UNICEF and its mission of saving and improving the lives of children worldwide. She has traveled with UNICEF to a number of countries to see UNICEF's work in action, including Angola, Egypt, India and Kosovo. She works tirelessly to spread the word and raise funds to support UNICEF by actively participating in many of its initiatives.
In 2016, Alyssa received UNICEF's Spirit of Compassion Award for her dedication to their mission of advocating for the protection of children's rights, helping meet their basic needs and expanding their opportunities to reach their full potential.
Virtual Baby Shower
In April 2011, Alyssa launched a virtual baby shower, providing her fans, friends, and family with a unique and personal way to raise funds for the U.S. Fund for UNICEF in lieu of giving gifts to celebrate the pending birth of her first child.
Alyssa is featured in a Direct Response TV (DRTV) commercial urging contributions from new supporters that launched in December 2010. The DRTV commercial has been an overwhelming success, securing 3,575 new monthly donors and raising approximately $730,000 within one year to support UNICEF's lifesaving work.
American Airlines Change for Good
Alyssa narrates a "Change for Good" video that has been airing on select American Airlines flights since 2011. The program is part of one of UNICEF's best-known and longest-running partnerships, allowing travelers to donate their unused U.S. and foreign currencies to benefit UNICEF while onboard an aircraft during a flight.
A pioneer in social-media activism, Alyssa actively spreads awareness of UNICEF’s work via Twitter, Facebook, and her personal blog, most notably raising $300,000 through her Haiti Twitter Challenge for UNICEF's Haiti Emergency Relief Fund in January 2010.
UNICEF USA Campaigns
Alyssa served as the National Spokesperson for the George Harrison Campus Challenge in 2008, National Spokesperson for Trick-or-Treat for UNICEF in 2004, and has lit the UNICEF Snowflake in Beverly Hills twice. Alyssa's constant dedication, generosity, and support has undoubtedly made an incredible impact for UNICEF.