September 1st marked the kickoff for UNICEF’s annual fundraiser: Trick-or-Treat for UNICEF. This year, UNICEF invited all of us to Be A Hero and provide lifesaving support to underprivileged kids all around the world.

Trick or Treat for UNICEF started many years ago in 1950 when a group of kids went door to door collecting funds for UNICEF. They collected $17. Since then, children have raised over $175 million to help the world’s most vulnerable children by trick or treating with the iconic orange donation box on Halloween. This year, we invited all public members, not just kids, to participate in our Be A Hero program.

As the community engagement intern, Trick or Treat was the first major project I personally worked on. It is fitting considering many years ago, I was a child going door to door collecting donations for UNICEF. Back then, I didn’t know much about the organization. Now, I am amazed at how huge and involved UNICEF is protecting and improving children’s lives all around the world.

One way we encouraged the Houston community to participate was by having a booth during at The Health Museum during their World Food Day presentation. As parents and kids walked through the museum, UNICEF was one of the many booths that they came across. We were able to introduce the organization to kids and encourage them to trick or treat for donations for other kids on Halloween. 

These are just one of the many ways that UNICEF is involved in the local Houston community. To learn more about how you can get involved, please visit UNICEF UNITE or email Olivera Jankovska, Houston Community Engagement Associate, at