History Timeline

UNICEF

1950

Trick-or-Treat for UNICEF is born! A Halloween movement started by Pennsylvania minister Clyde Allison, his wife Mary Emma and their kids — collecting change to help children left vulnerable by World War II — becomes a collaboration with UNICEF.  It grows by leaps and bounds at a time when a dime was all UNICEF needed to buy 50 glasses of nutritious milk for hungry children.

1951

Checks, big and small, pour into the UNICEF office from trick-or-treaters across the United States.

1959

Trick-or-Treat for UNICEF’s first TV appearance! Lassie carries an orange collection box on her show.

1969

TV’s Bewitched devotes a full episode to Trick-orTreat for UNICEF.

1980s

Characters like Kermit the Frog, Casper the Friendly Ghost, Spiderman and ALF urge kids to Trick-or-Treat for UNICEF.

1990s

Famous poet and writer, Maya Angelou, serves as the Trick-or-Treat for UNICEF Ambassador.

2002

Trick-or-Treat for UNICEF funds are dedicated to eradicating polio.

2005

The Indian Ocean tsunami and Hurricane Katrina spur U.S. kids to raise a recordbreaking $18.25 million through Trick-or-Treat for UNICEF.

2010

Trick-or-Treat for UNICEF celebrates its 60th anniversary!

2012

Although Hurricane Sandy sweeps the northeast United States days before Halloween, Trick-or-Treaters around the region and country still come together to support kids around the world!

2013

Chloë Grace Moretz—star of 2013’s spooky Carrie re-make—joins UNICEF to promote the "Create-a-Character" contest, which urges kids to get creative and design their own collection boxes.

2014

Actress and platinum recording artist, Zendaya, serves as the 2014 Trick-or-Treat for UNICEF Spokesperson, calling on all trick-or-treaters to help kids who need it most.

2015

Trick-or-Treat for UNICEF celebrates 65 years by teaming up with Charlie Brown, Snoopy and the rest of The Peanuts Movie Gang to encourage children to raise funds for UNICEF's lifesaving programs.