Giorgio Armani Fragrances Launches a Sixth Year of “Acqua for Life”
Thank you, Giorgio Armani Fragrances! We are thrilled to welcome back six-year partner Giorgio Armani Fragrances as national supporter of the UNICEF Tap Project, our nationwide campaign that helps provide the world’s children with access to safe, clean water. Now in its sixth year, the company has donated more than $2.3 million to help provide water, sanitation, and hygiene to vulnerable children around the world.
Fragrance fans can help UNICEF this March through the company’s Acqua for Life campaign. For each Acqua for Life Acqua di Giò limited edition purchased in the U.S. from March 1-31, 2015, the company will donate 100% of the profits (approximately 10% of the retail sales price) to support the UNICEF Tap Project, as well as $5 per purchase of each Acqua for Life Acqua di Gioia gift set and Acqua di Giò and Acqua di Gioia perfume spray or cologne.
In addition, Giorgio Armani Fragrances will donate up to $100,000 to support the UNICEF Tap Project mobile web app. For every fifteen minutes you stay off of your phone through the UNICEF Tap Project mobile web app at www.uniceftapproject.org, Giorgio Armani Fragrances will donate the funding equivalent* of one day of water for a child in need to support UNICEF water and sanitation programs. The company is making a minimum guaranteed donation of $500,000 from all Acqua for Life promotions during this period.
Also, new this year, Giorgio Armani Fragrances is offering an Acqua for Life bracelet and Acqua di Giò sample fragrance for $1 through June 30th. 100% of the purchase price will be donated to support the UNICEF Tap Project.
Thanks, Giorgio Armani Fragrances!
To learn more, visit www.giorgioarmanibeauty-usa.com/acquaforlife
*The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible. Giorgio Armani Fragrances will donate $.025 for every fifteen minutes a user goes without their phone on the UNICEF Tap Project mobile web app from March 1-31, 2015.