Sports Partnerships | UNICEF USA
WWE Champion Kofi Kingston visits Ghana

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Sports play a key role in the work of UNICEF. In the field, sport is a critical tool in fostering community engagement, teaching kids about teamwork and inclusion, creating safe spaces, and overall childhood development. In the United States, we harness the uniting power of sports and bring focus to the global issues facing children today.

UNICEF USA Sports Partnerships consist of a robust network of U.S.-based leagues, teams, and individual athletes who advocate and fundraise on behalf of the UNICEF mission: save children’s lives, defend their rights, and help fulfill their potential. Together, we are sharing compelling stories across channels and platforms of work being done with UNICEF to help children, empowering kids to make a difference in the world and in their own communities with UNICEF Kid Power, and rallying fans around the importance of putting children first.

We are incredibly grateful for our ongoing work with MLB, MLS, NBA, NFL and WWE, and our direct partnerships with athletes, teams and leagues, including LPGA and PGA.

We're teaming up!

Shot @ Life with Jeremy Lin

UNICEF Supporter, Jeremy Lin joined Jo Frost and UNICEF Executive Director, Henrietta Fore, in a conversation with UNICEF and Shot @ Life about the need for equitable vaccine distribution around the world. Jeremy also took time to speak with UNICEF Chief of Immunization, Robin Nandy about defeating COVID-19 around the world and the importance of vaccine advocacy.

Thought leadership alongside WWE

WWE's Chief Brand Officer Stephanie McMahon and UNICEF USA Chief Marketing Officer Shelley Diamond joined Adweek for the Brandweek Sports Marketing Summit to share how authentic sports partnerships can be a tool for social good. Together, WWE and UNICEF USA are empowering kids to believe that they can make a difference in the world and in their own communities. Learn more about the partnership at:

Detroit Pistons UNICEF Kid Power Challenge

The Detroit Pistons hosted the 3rd annual Pistons Fit School Challenge with UNICEF Kid Power. This 6-week competition encourages educators in five Detroit-area schools to empower their students with the UNICEF Kid Power program. Schools compete for the chance at the title of Detroit’s Most Lifesaving School and celebrate with a virtual event hosted by Detroit Pistons.

Child Friendly Cities Initative (CFCI)

UNICEF believes that every child has the right to grow up in an environment where they feel safe and secure, have access to basic services and clean air and water, can play, learn and grow and where their voice is heard and matters. U.S. cities that are part of the UNICEF CFCI are focused on creating systemic change in their community and are committed to getting youth to the decision-making table to empower kids to have a voice. When teams, leagues and athletes speak up – people listen. We need your help to advance the CFCI mission in your city and help ensure that every child’s voice is heard. Learn more about CFCI at

Top photo: WWE Superstar Kofi Kingston visits UNICEF programs in Ghana