Sports play a key role in the work of UNICEF. In the field, sport is a critical tool in fostering community engagement, teaching kids about teamwork and inclusion, creating safe spaces, and overall childhood development. In the United States, we harness the uniting power of sports and bring focus to the global issues facing children today.
UNICEF USA Sports Partnerships consist of a robust network of U.S.-based leagues, teams, and individual athletes who advocate and fundraise on behalf of the UNICEF mission: save children’s lives, defend their rights, and help fulfill their potential. Together, we are sharing compelling stories across channels and platforms of work being done with UNICEF to help children, empowering kids to make a difference in the world and in their own communities with UNICEF Kid Power, and rallying fans around the importance of putting children first.
We're incredibly grateful for our ongoing work with the NBA, NFL, MLB and MLS, our integrated partnership with WWE, and our direct partnerships with athletes and teams across all of these leagues, including the PGA and LPGA.
We're Teaming Up!
Athletes for UNICEF Won’t Stop
UNICEF Supporter Laurie Hernandez and UNICEF Ambassadors Pau Gasol and Dirk Nowitzki took part in UNICEF's first virtual event: 'UNICEF Won't Stop' which streamed across NBC digital platforms. Attracting audiences from around the world, viewers were able to learn more about UNICEF's COVID response, the frontline workers, and the children we serve. The event can be streamed again on unicefwontstop.org.
Bella Twin’s World Baby Shower
WWE Superstars and new mothers Nikki and Brie Bella launched their virtual UNICEF World Baby Shower, inviting the Bella Army to donate UNICEF Inspired Gifts—critical supplies such as soap, therapeutic food packets, vaccines, diapers, and more—to expecting mothers and babies around the globe. Celebrate and watch their announcement video at unicefusa.org/bellatwins.
Horizon Summit 2020
The San Francisco 49ers and SportTechie went virtual with the Horizon Summit 2020. In lieu of ticketing, participates donated $49 and raised over $13 thousand for UNICEF's COVID-19 relief efforts. UNICEF USA CEO Michael Nyenhuis also kicked-off the second day of the conference. Learn more at unicefusa.org/horizonsummit.
UNICEF Kid Power at Home
In response to school closures and new virtual learning across the country, UNICEF Kid Power expanded their platform for families and educators to keep kids moving and learning during these peculiar times. Thanks to integrated partners like the WWE, promotional support from MLS and the NBA, and UNICEF athletes lending their voices, kids are able to make a difference for other kids around the world through their everyday actions. To get active and save lives at home, visit unicefkidpower.org.