Trick-or-Treat for UNICEF 2021 | UNICEF USA


Here’s the Good You Could Do.

Three people in Times Square each make a W symbol with their hands

Join the Parade!

Join Wonderama on October 30th for the Biggest Halloween Parade in History, a virtual event featuring Trick-or-Treat for UNICEF Live from Times Square.


What will donations be used for?

This year – Halloween means more than ever. By participating in Trick-or-Treat for UNICEF, you are helping to end the global COVID-19 pandemic. Funds raised will support ACT-A, the global Access to COVID-19 Tools Accelerator that provides a comprehensive approach to tackling the COVID-19 pandemic, including diagnostics, therapeutics, vaccines and community engagement. As part of this global plan, UNICEF has a role to play in each area, and is helping lead the procurement and distribution of COVID-19 vaccines to communities around the world in the largest, fastest immunization effort of its kind. This work leverages UNICEF’s expertise, as the largest purchaser of vaccines each year. Learn more about our mission to End the Pandemic.

Why are there no collection boxes?

In 2020 we discontinued production of boxes in order to responsibly social distance. We will again not produce boxes as we evolve this beloved program into a fully digital experience.

How do I fundraise?

You can start a fundraiser here! You can personalize your message, add a profile picture, and share out your fundraiser link in multiple ways!

How do I share my fundraiser with others?

When you create your fundraiser you will be offered a few ways to share with friends and family. You can choose the options that make the most sense for your planned outreach.

How do I participate with a group?

You can fundraise directly on behalf of Key Club, Circle K, National Honor Society, General Federation of Women’s Clubs (GFWC), UNA-USA, or Jack and Jill! You can also fundraise as a class or school, a UNICEF Club, or let us know who you're fundraising with! When you fill out the fundraiser form remember to title the fundraiser to show that your whole group is participating! You will then be able to distribute the fundraising links to your group to fundraise together.

Do I need to participate as part of a group fundraiser?

No, you do not need to fundraise as a group. You can fundraise on your own, as a family, team, or large group - whatever makes sense for you!

How do I see all the donations that I have collected? Can I see who they are all from?

You will receive transaction emails letting you know when your fundraiser has received a donation and when you have reached your fundraising goal. If you follow the link to your fundraiser's status, you can see in your dashboard your full history of donations received.

Is there a deadline to submit a donation?

The 2021 fundraising campaign runs from October 1, 2021 through November 14, 2021. You can help save and protect children any time of the year by donating to UNICEF right now! Trick-or-Treat for UNICEF funds submitted after June 30, 2022 will be applied to the next year's campaign.

Can I have my employer match my donations?

Yes, your employer can match your donations. You can visit UNICEF USA Matching Gifts to use our search tool and check if your company offers a match.

My company wants to support Trick-or-Treat campaign. How can we get started?

For inquiries on how to support our campaign please use this webform. Our Corporate Partnerships team will be in contact with you to help you get started.

Can K-Kids, Builder's Clubs, Aktion Clubs and Kiwanis clubs participate?

How can my club be recognized for our fundraising through Trick-or-Treat for UNICEF?

I have a question about a donation transaction

Please call 1.800.FOR.KIDS.

I have a peer-to-peer fundraiser tech support question

Please call 1.800.FOR.KIDS.

The acknowledgment letter I received is wrong. Can you send a correction?

Please call 1.800.FOR.KIDS.

I received a fundraising link, but it doesn't have my friend's name. What should I do?

Please ask your friend to send you a direct link from their fundraiser. If they are having issues with their fundraiser they can call 1.800.FOR.KIDS.

Can someone write a check as a donation?

Who gets the tax deduction for submitted donations?

The donor will receive an automatic acknowledgement email that can be used for tax purposes.

Where can I find more resources for kids?

Join UNICEF Kid Power®, a free interactive video platform that empowers kids in grades K–8 to help other kids year-round. Learn more about Kid Power here, or sign-up.

How can I/my community do more to support UNICEF?

Use your voice and help amplify UNICEF’s mission with your network. Visit UNICEF UNITE to learn more and retrieve tools and resources to take action.

Can I host an in-person fundraiser for TOT?