In April 2012, Selena Gomez supported UNICEF's emergency campaign to save lives in the Sahel region of West and Central Africa where there is currently a nutrition crisis. Selena took to her Facebook and Twitter pages to promote “Sound the Alarm,” an international call to raise funds to avert the deaths of a million children from malnutrition.
On April 11, she visited UNICEF’s Emergency Operation Centre (OPSCEN) to learn more about these emergency efforts. She was briefed by UNICEF’s Office of Emergency Programs and discussed the importance of social media in mobilizing and educating young people on important issues. Additionally, she recorded a Public Service Announcement to encourage people to donate $10 via text in support of UNICEF's emergency relief efforts in the Sahel.
Charity Concert Benefitting UNICEF
Kicking off 2012 on a high note, Selena held her 2nd Charity Concert benefiting UNICEF at the House of Blues in West Hollywood, California, on January 20. Hosted by Jake Whetter of Radio Disney and joined by special musical guests Big Time Rush and Noah Guthrie, Selena Gomez & The Scene performed a sold-out show that raised over $200,000 to help UNICEF proved lifesaving therapeutic foods, clean water, medicines, immunizations, and education to children worldwide.
"Giving back has always been important to me. This concert allows me to connect with my fans in person, which is one of the best parts of my job, and to raise money for important causes at the same time. I can’t think of anything I would enjoy doing more," Gomez said of the charity concert.
12 Days for UNICEF
In December 2011, Selena participated in the 12 Days of UNICEF, a daily blog campaign featuring “gifts that give back” during the holiday season, to raise funds to help save and improve the lives of the children that UNICEF serves.
George Harrison Fund for UNICEF Month of Giving
Throughout August 2011, Selena joined over 70 legendary and contemporary musicians for the George Harrison Fund for UNICEF's Month of Giving campaign to honor late Beatle George Harrison's legacy and celebrate the 40th anniversary of the groundbreaking Concert for Bangladesh. Selena took to Facebook and Twitter and recorded a personal video message to her fans encouraging support of the effort. She played the message in conjunction with UNICEF’s "Month of Giving" video at all of her concerts. The overall campaign helped to raise more than $1.2 million in support of UNICEF's emergency relief programs for children in famine and drought-affected regions in the Horn of Africa.
UNICEF Tap Project Celebrity Tap Campaign
In March 2011, Selena Gomez joined Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift and Robin Williams in UNICEF Tap Project's Celebrity Tap campaign by bottling tap water from her home for a UNICEF sweepstakes and participating in TV, print and digital PSAs. The UNICEF Tap Project campaign raised approximately $900,000 in funds in support of UNICEF's clean water programs.
Trick-or-Treat for UNICEF National Spokesperson
In 2010, Selena reprised her role as National Spokesperson for the Trick-or-Treat for UNICEF campaign for the third consecutive year, encouraging American children to make Halloween count. In her role as spokesperson, Selena raised funds and promoted involvement through media interviews and social media support. To benefit the campaign, she also donated items to a CharityBuzz.com auction, designed a special Trick-or-Treat for UNICEF t-shirt for her Dream Out Loud clothing line, and performed an intimate concert and meet-and-greet in Los Angeles, California. With Selena's support, the UNICEF USA raised $4 million for the 2010 Trick-or-Treat for UNICEF campaign and coverage of her involvement in the campaign garnered nearly 1 billion media impressions.
In January 2011, Selena traveled to Valparaiso, Chile for a visit with the children and families being helped by "Programa Puente." This UNICEF-supported program promotes early childhood education and development, teaches parenting skills, and helps families with many other issues. "UNICEF is helping Chilean families get out of poverty, prevent violence within the home and promote education," Selena said. "To witness first hand these families' struggles, and also their hope and perseverance, was truly inspiring."
"UNICEF is helping Chilean families get out of poverty, prevent violence within the home and promote education," Selena said. "To witness first hand these families' struggles, and also their hope and perseverance, was truly inspiring."
In 2009, Selena made her first official field mission as a UNICEF Ambassador. She traveled to Ghana to see firsthand the vital work UNICEF performs on behalf of that country's vulnerable children.