Saving Lives Through Music

Like many other volunteers, a key personal experience first inspired Ayush's volunteerism. He organized his first benefit concert after a close friend was diagnosed with leukemia. Each year since then, he has organized the Children Helping Children Benefit Concert, which features talented youth performers from across the country. Just like the Concert for Bangladesh, organized by George Harrison and Ravi Shankar fifty years ago, the Benefit Concert's goal is to make a meaningful difference in the lives of the most vulnerable children through music.

I had the opportunity to ask Ayush a few questions about what it takes to put on these successful events. Here, he shares useful tips and tricks for fellow UNICEF UNITERs hoping to host their own first large-scale fundraisers and events.  

A violin performance was part of the 2021 Virtual Children Helping Children Benefit Concert.

What has the fundraising process been like for you? 

“When I first hosted an in-person fundraiser, I didn't even think the first three rows would be filled and we had no idea how it would pan out. However, having talented performers and a great show is what made the difference and ultimately led to us hosting a successful benefit concert — for the last three years in a row.”

TIP: If you are interested in hosting your own fundraising event, take a look at UNICEF USA's Fundraising + Event Guide or visit www.unicefusa.org/fundraiser for ideas on how to get started.  

What has the reaction been like from your peers/community? 

“Overwhelmingly positive! On YouTube, we saw over 500 people joining globally. I really do believe that the performers and fundraising for an important cause like UNICEF are the reason people tune in.” 

What has been the most memorable volunteer experience for you? 

“This is a tricky question! For me, when you are finished with all the work at the end of the concert, and it is something important, it is the most incredible feeling. When you see what you have done and who the money will help, that is just amazing. Being able to help kids around the world with our own community and now even out of our living rooms shows that everyone can create meaningful change.” 

What do you think made you event so successful? 

“I think the combination of both music and fundraising is what made the community turn out. Don’t underestimate the power of word of mouth! I expected a small outcome and was shocked when we raised $19,000+ utilizing the ticketing platform to raise those funds virtually. In these uncertain and unprecedented times, I felt it was more important than ever to do what I could to help children in need. Children who are passionate about both music and community service used the gift of music to change the world.”  

Ayush and his siter perform a violin duet during the 2021 Children Helping Children Benefit Concert

Ready to take action and host your own benefit concert, fundraiser or awareness-driven event for UNICEF?

Get started by filling out a UNICEF USA Fundraiser + Event Application at www.unicefusa.org/fundraiser. Unlock access to resources like fundraising platforms, downloadable templates, toolkits, logos and much more.  

UNICEF UNITE Club members:  Don’t forget that from September 7, 2021, to June 1, 2022, all funds raised by student members of a UNICEF Club will count towards this year's George Harrison Fund for UNICEF (GHFU) Clubs Challenge — our yearlong fundraising competition. At the end of the academic year, the top three fundraising UNICEF Clubs will receive an award and a special opportunity on behalf of UNICEF USA for their efforts! 

Are you up for the challenge? If yes, then come together with your fellow club members and show us what you've got. Winners will be announced this summer, so make sure to follow us on our UNICEF Clubs' social media channels. Good luck! For questions, visit unicefusa.org/fundraiser or email hello@unicefusa.org. 

TOP PHOTO: Ayush, a sophomore at Rye Country Day School, hosts the 2021 Children Helping Children Benefit Concert.