There's an app for that.
In 2014, the UNICEF Tap Project introduced a wildly popular mobile web app that asked users to put down their phones for kids without clean water.
Users spending mere minutes away from their phones were able to unlock the funding — generously donated by sponsors such as Giorgio Armani Fragrances, S’well Bottle and UNICEF Next Generation — to provide a day’s worth of clean, safe water to children in need.
A campaign that benefited more than half a million people and mobilized volunteers throughout the world.
Over a decade, the UNICEF Tap Project directly benefited more than half a million people, raising over $6 million to support WASH programs in 12 countries: Côte d’Ivoire, Nicaragua, Iraq, Central African Republic, Togo, Haiti, Guatemala, Vietnam, Cameroon, Mauritania, Burkina Faso and Tanzania.
The funds raised helped provide communities and schools with sustainable access to safe water, restore access to clean water after disasters, promote safe hygiene practices to prevent the spread of disease, and much more.
Just as important, the UNICEF Tap Project campaign mobilized hundreds of thousands of volunteers throughout the world — and millions of online users — to help get children the water and adequate sanitation they need to survive and thrive.
Over the span of the UNICEF Tap Project, the number of children dying from waterborne illnesses dropped from over 4,000 a day in 2006 to just under 1,000 a day in 2015.
As UNICEF moves on to new campaigns, the work to connect children across the globe to clean, safe water continues. Tap Project supporters can advance these efforts by donating, volunteering and advocating for UNICEF’s campaigns.
Since 1990, UNICEF and partners have played a key role as 2.1 billion people gained access to clean, safe water. See our interactive Water map, below, to explore UNICEF's WASH programs.
Stay connected as UNICEF brings water to kids.
Follow UNICEF USA on Facebook for more stories about how clean, safe water and adequate sanitation can save and improve kids’ lives. At the UNICEF USA Instagram page, find photos showing the impact of safe water on children around the world. And join the conversation about issues affecting children on Twitter.