UNICEF to present 'Children Are Always in Fashion' at Mercedes-Benz Fashion Week

For the first time ever, UNICEF will be featured at Mercedes-Benz Fashion Week. From September 8 – September 15 the U.S. Fund for UNICEF will present “Children Are Always in Fashion,” a special showcase of UNICEF’s lifesaving work. UNICEF will have an area in the event Lobby for the duration of the week that will feature print and video PSAs from 2011 Trick-or-Treat Ambassador Heidi Klum, as well as footage highlights from the past 60 years of the Trick-or-Treat for UNICEF campaign.

For the first time ever, UNICEF will be featured at Mercedes-Benz Fashion Week. From September 8 – September 15 the U.S. Fund for UNICEF will present “Children Are Always in Fashion,” a special showcase of UNICEF’s lifesaving work. UNICEF will have an area in the event Lobby for the duration of the week that will feature print and video PSAs from 2011 Trick-or-Treat Ambassador Heidi Klum, as well as footage highlights from the past 60 years of the Trick-or-Treat for UNICEF campaign. On Tuesday, September 13, attendees will have the unique opportunity to visit a UNICEF emergency tent used during crises such as earthquakes, floods, tsunamis and armed conflicts.

FEED Trick-or-Treat bags designed by Lauren Bush will also be on sale for $18 at the Trick-or-Treat for UNICEF booth. For each bag purchased, $3.50 will go to help UNICEF provide one child in the developing world with an entire year’s worth of micronutrient powders which, when sprinkled over a meal, provide the important nutrients a child needs to survive and thrive. Visitors can also strike a pose at a photo booth, which allows participants instantly to text or email photos, in addition to uploading them to the www.trickortreatforunicef.org where they can create virtual Halloween costumes.

On September 13, exhibition tent visitors will get an insider view of UNICEF’s programs in water and sanitation, education, health, nutrition, and emergency relief that save and protect children around the world:

  • A UNICEF tent that is often used as a medical clinic or temporary school during emergencies.
  • A midwifery kit containing all the basic medical equipment needed to support the safe delivery of 50 babies.
  • A School-in-a-Box kit, a portable classroom with all the supplies needed to hold a class anywhere. 
  • An insecticide-treated mosquito net, which helps reduce a child’s risk of malaria.
  • A Basic Family Water Kit, which provides a family with buckets, collapsible water containers, soap and water purification tablets ensuring children are able to eat, drink and wash with clean water.

Where:

Trick-or-Treat for UNICEF Booth – Mercedes-Benz Fashion Week Main Lobby

Columbus Avenue at 63rd Street
New York, NY
September 8 - 15
8:30 am – 9:30 pm 
(Times vary by day, for full schedule details visit http://www.mbfashionweek.com/schedule/)

UNICEF Exhibition Tent – Mercedes-Benz Fashion Week South Courtyard

Columbus Avenue at 63rd Street
New York, NY
September 13
9:00 am – 9:00 pm
(Rain date: September 14, 9:00 am – 3:30 pm)

Contact

Annie Malter, PMK*BNC, 212-373-6139, annie.malter@pmkbnc.com 
Andrea Sioris, U.S. Fund for UNICEF, 212-880-9136, asioris@unicefusa.org

About UNICEF

UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from 13 million in 1990 to 8.1 million in 2009. But still, 22,000 children under five die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit www.unicefusa.org.