Welcome to the Champions for Children microsite. This is an exclusive portal created specially for Champions for Children who volunteer for UNICEF's Change for Good program on American Airlines. 

On this site you will find resources that will help you be successful in your fundraising efforts such as PA cards in different languages, newsletters, and in-flight video instructions, as well as information on contests and fundraising results, what UNICEF programs Change for Good collections are supporting, UNICEF field visits, a Q&A answering any questions you may have about the program, and much more!

If you have any questions or suggestions on the type of information you would like to see on this site, please email them to championsforchildren@aa.com and we will be sure to get back to you as soon as possible. 

Click here to see the recruitment video, here to see a tribute video in honor of the 20 year anniversary of Change for Good on American Airlines, and here to watch the in-flight video which was filmed during the 2015 UNICEF field visit to Bolivia and includes footage of Champions in the field and UNICEF Ambassador Lucy Liu.

“Champions, I am honored to be part of the new in-flight and recruitment videos for UNICEF’s Change for Good program on American Airlines. You are making a tremendous impact on children’s lives by collecting on your flights. Thank you for all that you do to help UNICEF support children worldwide through your volunteer efforts. I hope you enjoy the new videos!” ~Lucy Liu

How to Register 

If you are not a Champion for Children and are interested in signing up you can do the following:


Trick-or-Treat for UNICEF on American Airlines

Trick-or-Treat for UNICEF is just around the corner and we are happy to share that American Airlines will be participating in the annual campaign for the eight consecutive year. From October 17-31 you can "Trick-or-Treat for UNICEF" through Change for Good on any international flight including Mexico and Canada.  

Trick-or-Treat for UNICEF began 66 years ago as a way to help kids still affected by World War II. Since then, millions of children across the United States have gone door to door on Halloween with UNICEF collection boxes, calling out, "Trick-or-Treat for UNICEF!" The annual tradition of Kids Helping Kids® — involving donations big and small — has helped to raise more than $175 million since 1950.We are proud that UNICEF’s Change for Good program on American Airlines will support Trick-or-Treat for UNICEF again this year through company-wide efforts including  in-flight collections from October 17-31 on international flights and activities coordinated by Family Matters for Dallas/Fort Worth-area employees and their families on October 28 at headquarters. 

Engagement Opportunities in 2016


  • Masquerade Ball in Los Angeles
  • Snowflake Ball in New York City