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Turning Doubters Into Defenders To Fight Measles in the Philippines

April 26, 2019

Information and immunization campaigns aim to reverse plummeting vaccine coverage rates. 

UNICEF and partners are working tirelessly all over the world to save and protect children.



MANILA, PHILIPPINES — Shirly Mendez, a 41-year-old grandmother from Bicutan in metro Manila, never missed a vaccination for her five children when they were young. When her oldest daughter had children of her own, she followed her mother's example and made sure they were vaccinated. Both mothers believed that vaccines would keep their babies safe from diseases.

But three years ago, the routine trips to the health center stopped. Mendez was once again a mother to a 1-year-old, and a grandmother to three more infants. But she was apprehensive.

Rumors and misinformation

"I became worried because of rumors spreading that children who were getting vaccinated in schools were getting headaches and stomach aches. I never took my children or grandchildren to the health center to be vaccinated again," she said.

Mendez's scepticism was part of a larger trend in the Philippines — a decline in public confidence in vaccines. One survey found that in 2015, 93 percent of people "strongly agreed" that vaccines are important. In 2018, that rate fell to just 32 percent.

Shirly Mendez feeds her youngest daughter, Anika, and her granddaughter (right) in her house in Taguig City, the Philippines. © UNICEF/UN0296815/Noorani

Cause and effect

Over the past few years, the Philippines has experienced chronically low rates of immunization. According to World Health Organization estimates, 2.6 million Filipino children under the age of 5 are not protected against measles. This decline in vaccine coverage ultimately led to a recent measles outbreak in the country, with 28,362 reported cases and 389 deaths from measles from January to April 5 this year. This is a 369 percent increase in reported cases within the same period last year, exceeding the entire caseload of 2018. Around 53 percent of this year's cases were children under the age of 5.

Misconceptions and misinformation about vaccines were only part of the problem. Supply and demand challenges, problems with vaccine management and forecasting, an inadequate number of health workers and poverty all contributed to a health crisis that shows little signs of abating.

Many children from urban poor families, ethnic minorities, transient and highly mobile populations, as well as children living in remote and conflict-affected areas around the world usually miss out on immunization. 

Containing an outbreak

In response to the outbreak, the Philippine Government intensified its mass immunization campaign against measles, concentrating on areas with the highest reported cases, including metro Manila. At the Lower Bicutan Health Center where Mendez goes, health workers saw a 60 percent surge in the number of clients — more than 200 daily — who came to inquire or to get their children vaccinated against measles.

We were surprised by the rapid rise in the number of patients who started believing in vaccines again. — rural health midwife Marites Diaz

"We were surprised by the rapid rise in the number of patients who started believing in vaccines again," said Marites Diaz, a rural health midwife at the center. "Our clients who hadn't shown up at the center for a long time were coming back to continue with follow-up shots to complete the required vaccination series."

Rural health workers are also going door-to-door in areas that are farthest from the health center, working inwards to households that are closer. They give out brochures written in Tagalog and have one-on-one conversations with parents to explain how immunization protects children from illness. 

Holding their children in their arms, women wait outside Lower Bicutan Health Center to vaccinate their children in Taguig City in the Philippines. © UNICEF/UN0296806/Noorani

The information campaign is empowering mothers like Mendez to vaccinate their children.

"I saw on TV that there had been many measles cases and many had died," said Mendez. "After the outbreak, I was afraid that my children would also get the measles. That's when I decided to take my children and grandchildren back to the health center."

I saw on TV that there have been many measles cases and many had died. I was afraid that my children would also get the measles. That's when I decided to take my children and grandchildren back to the health center. — Shirly Mendez

Health partners in action

UNICEF is supporting the Department of Health to respond to the measles outbreak and to make sure that all parents and caregivers are informed about how importance vaccines are. UNICEF is working through multiple channels and partners to protect children's health in the Philippines, including:

  • Engaging local executives, youth groups and the private sector to collaborate on improving the country's immunization coverage
  • Using social media to shape positive public opinion on the safety and effectiveness of vaccines
  • Expediting the procurement of 6 million doses of measles vaccine and 5 million doses of polio vaccine to supplement stocks in priority areas
  • Providing tents to hospitals to accomodate the sudden surge in measles cases
  • Developing and optimizing tools to help monitor immunization rates in the most at-risk regions of the country

UNICEF is committed to vaccinating every child, everywhere. Please support UNICEF's immunization efforts.



For more than 70 years, UNICEF has been putting children first, working to protect their rights and provide the assistance and services they need to survive and thrive. With a presence in 190 countries and territories, UNICEF has helped save more children's lives than any other humanitarian organization in the world. 

The UNICEF Philippines immunization program is supported by Al Waleed Foundation and by individual donors to the Champions for Children program.

Top photo: In the Philippines, misinformation about the safety of vaccines prevented Shirly Mendez, 41, from vaccinating her youngest daughter, Anika. A UNICEF-supported public information campaign convinced her that immunization is an important part of keeping her children healthy. © UNICEF/UN0296814/Noorani