Laura Jones is the Chief Marketing Officer at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and leading the marketing organization. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Her work has been recognized by AdAge, Adweek, the Clios, the Effies and she was featured in the Forbes Entrepreneurial CMOs 50 list in 2023.
Prior to Instacart, Jones spent six years at Uber, most recently as the Global Head of Marketing for its Rides business. At Uber, she built the global product marketing team from the ground up, spanning Uber’s whole product portfolio (Rides, Eats, Freight, etc). She previously worked at Google and Visa. She has an MBA from the Stanford Graduate School of Business and an undergraduate degree in Economics and Government from Dartmouth. Laura has worked on initiatives with TechnoServe, Accion International and IDE Myanmar to economically empower low-income communities. She lives in San Francisco with her husband and two children.