PRNews honors Change for Good on American Airlines

June 8, 2011

By

social@unicefusa.org

I had the honor of representing the U.S. Fund for UNICEF and American Airlines at the PRNews Nonprofit PR Awards luncheon in Washington D.C. on May 18. The awards ceremony brought together dozens of non-profit organizations who are using cutting edge and innovative communication tactics to reach their employees and the public-including everything from tweet-offs to savvy blogs to newsletters. At the luncheon, UNICEF's Change for Good program on American Airlines received Honorable Mention for Employee/Internal Communications. In 2010, American Airlines flight attendant volunteers known as "Champions for Children" collected over $1.6 million from generous American Airlines customers in-flight and at Admirals Clubs. Funds raised help UNICEF save and improve children's lives all around the world. UNICEF's Change for Good program on American Airlines is proudly supported by Airline Ambassadors International. Among American Airlines employees, over 2,400 are registered as Champions.

I had the honor of representing the U.S. Fund for UNICEF and American Airlines at the PRNews Nonprofit PR Awards luncheon in Washington D.C. on May 18. The awards ceremony brought together dozens of non-profit organizations who are using cutting edge and innovative communication tactics to reach their employees and the public-including everything from tweet-offs to savvy blogs to newsletters. At the luncheon, UNICEF's Change for Good program on American Airlines received Honorable Mention for Employee/Internal Communications. In 2010, American Airlines flight attendant volunteers known as "Champions for Children" collected over $1.6 million from generous American Airlines customers in-flight and at Admirals Clubs. Funds raised help UNICEF save and improve children's lives all around the world. UNICEF's Change for Good program on American Airlines is proudly supported by Airline Ambassadors International. Among American Airlines employees, over 2,400 are registered as Champions.

Lauren Swegle is on the corporate partnerships team at the U.S. Fund for UNICEF.

I had the honor of representing the U.S. Fund for UNICEF and American Airlines at the PRNews Nonprofit PR Awards luncheon in Washington D.C. on May 18. The awards ceremony brought together dozens of non-profit organizations who are using cutting edge and innovative communication tactics to reach their employees and the public-including everything from tweet-offs to savvy blogs to newsletters.

Change for Good with American Airlines receives Honorable Mention at PRNews Nonprofit PR Awards
U.S Fund for UNICEF

At the luncheon, UNICEF's Change for Good program on American Airlines received Honorable Mention for Employee/Internal Communications. In 2010, American Airlines flight attendant volunteers known as "Champions for Children" collected over $1.6 million from generous American Airlines customers in-flight and at Admirals Clubs. Funds raised help UNICEF save and improve children's lives all around the world. UNICEF's Change for Good program on American Airlines is proudly supported by Airline Ambassadors International. Among American Airlines employees, over 2,400 are registered as Champions.

American Airlines and the U.S. Fund for UNICEF continue to build a community for Champions through a dedicated micro-site, social media, blogs, videos, newsletters and other communications so that a remote, global community of volunteers can come together to celebrate successes, connect and share moving stories, and learn more about the impact their collections are making in children's lives around the world. We were so thankful to be recognized alongside American Airlines among so many fantastic organizations at this event-congratulations!

Click here for full listing of winners and honorable mentions.