In just a few weeks, UNICEF will once again take part in the Global Citizen Festival. On September 28, at a concert in New York's Central Park, people will join together to send out a resounding call for a world without extreme poverty and a world without needless child deaths. The event marks the second year of UNICEF's partnership with the Global Poverty Project, an initiative dedicated to ending extreme poverty around the world. The event is timed to raise awareness as world leaders gather in New York City for the U.N. General Assembly. The U.S. Fund for UNICEF, Alicia Keys, John Mayer, Kings of Leon, Stevie Wonder and millions of Global Citizens will unite in asking our government to make a financial commitment to end preventable child deaths around the world. We know that the knowledge and technology is available to end preventable child deaths in a generation. To make it happen, the world must demand action. Join the movement. Help us to reach a day when ZERO children are denied the chance to lead healthy, productive lives.