Trick-or-Treat for UNICEF began 66 years ago as a way to help kids still affected by World War II. Since then, millions of children across the United States have gone door to door on Halloween with UNICEF collection boxes, calling out, "Trick-or-Treat for UNICEF!" The annual tradition of Kids Helping Kids® — involving donations big and small — has helped to raise more than $175 million since 1950.
A nice idea — Halloween could be about more than just candy. A chance encounter — Mary Emma Allison follows a parade to a UNICEF booth in 1949. They were a perfect fit, and Trick-or-Treat for UNICEF was born. Learn how Trick-or-Treat for UNICEF became one of America’s most successful youth initiatives.
By Trick-or-Treating for UNICEF, you can be a superhero for millions of children in need this Halloween. These kids are just like you, except many of them live in countries where poverty, war or natural disaster make it difficult to get even the basics they need to survive.