Partnership Overview

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In 2010, L’Oréal USA’s Giorgio Armani Fragrances joined together with the U.S. Fund to UNICEF to help provide clean, safe water for some of the world’s most vulnerable children through its “Acqua for Life” campaign.  Each March, through this “water for water” campaign, the company has supported the UNICEF Tap Project – the U.S. Fund for UNICEF’s nationwide campaign to help provide clean, safe water; adequate sanitation; and hygiene education for children around the world.

Initiatives, activities, and other ways L’Oréal USA – Giorgio Armani Fragrances has supported the U.S. Fund for UNICEF:

Giorgio Armani Fragrances has donated more than $2.8 million to support UNICEF since 2010, supporting UNICEF projects in Central African Republic, Guatemala, Haiti, Togo, Vietnam, Cameroon, Mauritania, Burkina Faso and Tanzania. Click here for more information about the most recent Acqua for Life campaign and to read the 2015 press release.

Since 2010, the company has conducted cause marketing campaigns to benefit UNICEF through the sale of their fragrances Acqua di Giò for men and Acqua di Gioia for women, as well as online fundraising initiatives on Facebook. 

Since 2014, Giorgio Armani Fragrances has been a sponsor of the UNICEF Tap Project mobile web app, which encourages people to log onto and stay off of their phones in exchange for a donation equivalent to a day of clean water for a child in need.  In addition, in 2015 the company launched a customer fundraising campaign in which for each $1 Acqua for Life bracelet purchased that comes with a sample Acqua di Giò fragrance from March 1 to June 30, 2015, Giorgio Armani Fragrances donated 100% of the purchase price to the U.S. Fund for UNICEF.

L’Oréal USA matched employees’ donations to the U.S. Fund for UNICEF to support UNICEF’s relief, recovery, and rebuilding efforts in Haiti following the 2010 earthquake.

L’Oréal Luxe employees raised more than $5,000 in December 2014 to support the UNICEF Tap Project.

Giorgio Armani Fragrances supported the 2014 UNICEF Snowflake Ball in New York City.

Carol Hamilton, President – Luxury Products Division of L’Oréal USA, joined the U.S. Fund for UNICEF’s New York Regional Board in 2014. 

Carol Hamilton, President