Partner since: 2004

Partnership Overview

H&M has partnered with UNICEF in supporting children’s rights since 2004, contributing $19 million to support UNICEF’s programs to improve the lives of vulnerable children. The company has supported UNICEF’s education and development programs in Bangladesh, Cambodia, China, Ethiopia, India, Madagascar and Uzbekistan.

Commencing in 2014, UNICEF also partners with the H&M Conscious Foundation, a non-profit global foundation initiated by H&M, complementing H&M’s sustainability work, with a focus on education, clean water and strengthening women.

In February 2014, the H&M Conscious Foundation announced a grant to UNICEF of $9.3 million over a three year period. This grant enables UNICEF to give the most vulnerable and excluded children the best possible start in life. The H&M Conscious Foundation supports UNICEF’s global effort to improve Early Childhood Development (ECD) by:

  • Shifting the global perception on the importance of early childhood development by producing the first-ever Global Report that highlights early development key           indicators.
  • Ensuring that at least three countries’ National Development Agendas include Early Childhood Development within the national budget.
  • Improving ECD programs for more than 73,600 children.

The launch of Unicoin; a new currency – dedicated to doing good

In June 2015, the H&M Conscious Foundation presented a new currency to the world – the Unicoin. The initiative enabled children to support other children’s rights to access learning opportunities at an early age. Children could submit a drawing to in exchange for a ‘Unicoin’, which then enables UNICEF to provide a notebook and pencil to a child. Check out the Unicoin film here

“All for Children” collection

In 2009, H&M launched its "All for Children" initiative with a $4.5 million donation to help children in some of the world’s poorest communities. The initial donation focused on a program in Southern India improving access to quality education and healthcare services, and ensuring that all children between the ages of 6 to 14 are in school. The initiative expanded in 2012, with a further $8 million donation to help UNICEF to reach 40,000 children, aged 3-14, who are living in slums in Dhaka, Bangladesh. This initiative focuses on improving access to quality early learning, basic primary education, life skills, and social protection services. All for Children has positively impacted the lives of 1.7 million children.

Newborn Exclusive collection

In 2014, the Newborn Exclusive collection was launched online. 10% of the purchase price was donated to support UNICEF’s immunization programs, including providing life-saving vaccines to children.

Emergency Relief

H&M has also contributed to UNICEF’s disaster relief work, including the response after the Southeast Asian tsunami, the floods in Pakistan, and in the ongoing Syria emergency. H&M organized successful customer fundraising campaigns in 2010 and 2011 for the emergencies in Haiti and the Horn of Africa.

Children’s Rights and Business Principles

Since 2012, H&M, alongside other Swedish business leaders, has been involved in a pilot initiative led by UNICEF that aims to help companies understand and assess their impact on children’s rights. This initiative followed the release of the Children’s Rights and Business Principles, the first comprehensive set of global standards for child-friendly business practices, developed by UNICEF, the Global Compact and Save the Children. The initiative lays out the ways that companies can respect and support children's rights.

Find out more about H&M's partnership with UNICEF.