It was Halloween 1950, and there was a movement afoot: American children were collecting coins for kids in Europe displaced by World War II. Walking door-to-door, they gathered donations for UNICEF in hand-painted milk cartons: Trick-or-Treat for UNICEF was born.
Sixty-six years later, Trick-or-Treat for UNICEF is still going strong, having raised more than $175 million for UNICEF’s lifesaving programs around the world. Key to those results has been the support of partners like Key Club International’s high school service clubs and their parent organization, Kiwanis International, who are firmly committed to seeing that children get clean water, go to school and stay healthy and safe when war or bad weather puts them in danger.
This year, Key Club has kicked it up a notch by throwing its support behind UNICEF’s newest kids-helping-kids tradition. With the help of Key Club youth leaders, the U.S. Fund for UNICEF's longest-running campaign is teaming up with one of its newest, UNICEF Kid Power, to make this Halloween count even more.
Last summer, Key Club Trustees Nicole Montana, Jeongseok Suh (Daniel) and Clifford Young joined the UNICEF Kid Power Team. As Champions of the new Trick-or-Treat for UNICEF Kid Power Mission — in which kids learn about Trick-or-Treat for UNICEF as they earn activity points — they are urging kids to wear their UNICEF Kid Power Bands® when they go out on Halloween.
“October is my favorite month, because that’s when my friends and I collect donations for Trick-or-Treat for UNICEF,” says Nicole. When UNICEF Kid Power asked her to host the Trick-or-Treat for UNICEF Kid Power Mission, she immediately said yes: "It's an opportunity to have an even bigger impact.”
And to give back not one, but every day of the year. Trick-or-Treat for UNICEF and Kid Power both tap into something that’s remained amazingly constant, says Desma Deitz, Managing Director of UNICEF Ventures:
“At the heart of both programs are kids who believe that all children everywhere should grow up strong and healthy.” Deitz adds: “So, when we decided to bring Kid Power and Trick-or-Treat for UNICEF together, we thought, who better to make that case than the high school Key Club members who have been such amazing supporters of Trick-or-Treat for UNICEF over the years?”
Since 2011, Key Club Members’ Trick-or-Treat for UNICEF donations have supported The Eliminate Project, a global partnership between UNICEF and Kiwanis International to end maternal and neonatal tetanus. Tetanus is a life-threatening disease that mothers can pass to their newborns during childbirth, killing one infant every 11 minutes worldwide. In just five years, Kiwanis family youth members have raised over $2.9 million through Trick-or-Treat for UNICEF to help save lives.
This year, Key Clubbers’ Trick-or-Treat for UNICEF donations still go toward fighting this lethal threat. But, by going on UNICEF Kid Power’s Trick or Treat for UNICEF Mission, they can also make a big dent in global malnutrition.
The idea of supersizing his impact is why Jeongseok Suh (Daniel), Nicole’s fellow Key Club Trustee/Kid Power Mission cohost, never, never leaves his home without his UNICEF Kid Power Band. The world’s first Wearable-for-Good®, the Band converts his steps into points that unlock lifesaving packets of therapeutic food UNICEF can deliver to severely malnourished kids all over the world.
All of which gives Daniel high hopes that this Halloween will be even better than ever.
“Being able to accumulate Kid Power Points will encourage me to gather even more for Trick-or-Treat for UNICEF,” he predicts.
So far, Nicole, is doing just that. She’s been wearing her band as she’s made the rounds this month collecting her Trick-or-Treat for UNICEF donations: “I’m having fun with my UNICEF Kid Power Band earning points,” she says. “It’s a winning combination.”
Learn more about how you can join this exciting new collaboration between Trick-or-Treat for UNICEF and UNICEF Kid Power.