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S'well Founder Sarah Kauss: Why the UNICEF Tap Project Matters

March 21, 2016

Clean water. Without a second thought, we simply turn the knob and it comes flowing out of the faucet. But the accessibility to clean water that is so customary to us is a luxury that people around the world do not have.

I have always been very passionate about the environment and educating people to use less plastic. It is part of what fueled my desire to create a reusable water bottle, which later turned into S’well. But when I attended my 5-year MBA reunion at Harvard and attended a presentation about the water crisis, I learned how many people in the world do not have access to clean drinking water. I immediately knew that the water crisis was something that could be somehow addressed by my idea to create a better water bottle.

In came the U.S. Fund for UNICEF. The organization supports UNICEF‘s work, and other efforts in support of the world’s children, through fundraising, advocacy and education in the United States. For the second year in a row, S’well is so proud to be part of their work by donating $100,000 to help provide clean water to the world’s most vulnerable children.

Did you know that with just $1, UNICEF can provide one child safe drinking water for a month? This World Water Day, S’well is proud to once again support the UNICEF Tap Project. The Project is a nationwide campaign that provides clean water and adequate sanitation to children around the world. UNICEF works in more than 100 countries around the world to improve access to safe water and sanitation facilities in schools and communities and to promote safe hygiene practices.

Simply open uniceftapproject.org on your phone. For every five minutes you go without touching your phone (that’s right — no texting, calling, emailing, tweeting, instagramming, or posting), sponsors and donors will fund one day of clean water for a child in need. It’s that easy. So challenge yourself, your family, your friends, your coworkers to disconnect and make a difference.

When you shop on swellbottle.com on World Water Day (March 22), S’well will donate 20% of your purchase to the U.S. fund for UNICEF in support of the UNICEF Tap Project. 

To find out more, please visit www.uniceftapproject.org.

*UNICEF does not endorse any brand or product. None of the purchase price is tax deductible.