NBA Cares is turning five!
NBA Cares is the league's global social responsibility program that builds on the league's long tradition of good works, and now, NBA Cares is turning five!
The initiative launched in October 2005; to date, the league and its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of community service, and created more than 525 places where children and families can live, learn and play!
NBA Cares is the league's global social responsibility program that builds on the league's long tradition of good works, and now, NBA Cares is turning five!
The initiative launched in October 2005; to date, the league and its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of community service, and created more than 525 places where children and families can live, learn and play!
Josh Harvey is part of the Sports Partnerships team at the U.S. Fund for UNICEF.We make no secret that the U.S. Fund for UNICEF is a big fan of the NBA.
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Now that's not because Laker Big Man Pau Gasol is an avid supporter (he is!), or because Warrior's rock Charlie Bell Trick-or-Treats for UNICEF (he most certainly does - see photo!) NBA has been a close friend of the U.S. Fund for UNICEF for over a decade, working together on initiatives like NBA's Basketball without Borders - which U.S. Fund for UNICEF President Caryl Stern was fortunate to see firsthand this summer - and to provide emergency relief after the 2004 East Asian Tsunami and the 2010 Haiti Earthquake.
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| Trisha Leeper/Getty Images |
| Charlie Bell of the Golden State Warriors picked up his Trick-or-Treat for UNICEF Box at the Toys"R"Us®/Babies"R"Us® store in Pleasant Hill, CA this past Saturday. You can Trick-or-Treat for UNICEF too! Go to your local Toys"R"Us or Babies"R"Us store to pick up your orange collection box, and visit any Toys"R"Us location on October 30 from noon to 3:00pm for "Geoffrey's Halloween Parade" to decorate your own Trick-or-Treat for UNICEF box! |
NBA Cares is the league's global social responsibility program that builds on the league's long tradition of good works, and now, NBA Cares is turning five!
The initiative launched in October 2005; to date, the league and its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of community service, and created more than 525 places where children and families can live, learn and play!
Sports Business Journal recently featured an article on NBA Cares' five years of good works, in which U.S. Fund for UNICEF President Caryl Stern spoke to NBA Cares commitment to social responsibility "The NBA above all other leagues has been philanthropic in a strategic way... There is a dedicated strategy on how they support us on a number of different levels. It is not just writing a check. They want to see results, and I am in touch with the NBA on almost a weekly basis."
So Happy Birthday, NBA Cares, and much love and gratitude from the folks at the U.S. Fund for UNICEF on behalf of the world's children. Keep on doing what you're doing: the world is a better place for it!
