IKEA Returns This Holiday Season to Support UNICEF

December 1, 2014

Education transforms lives. Since 2003, the IKEA foundation has partnered with UNICEF and Save the Children through this campaign to provide quality education to vulnerable 

A love for reading opens the door to education, which is why, every year, IKEA creates a children’s book based on IKEA soft toy characters as part of the annual Soft Toys for Education Campaign. In this year’s book, “The Frog Prince,” young readers visit the fairy-tale forest and learn about the special bonds of friendship. Along the way readers meet new soft toy friends including TOSIG the frog, PIPHARE the hare and KATTUGGLA the owl.

Over the last 11 years, donations from the annual IKEA Soft Toy Campaign have totaled $90.4 million (€67 million), helping more than 11 million children in 46 countries enjoy their right to a quality education. The donations help UNICEF and Save the Children train teachers in child-friendly teaching methods, improve child protection systems, supply education materials, and increase school attendance rates.

Also this holiday season, IKEA will donate 100% of the purchase price from each UNICEF holiday card pack sold in IKEA stores throughout the United States to support UNICEF programs. To learn more visit, http://www.ikeafoundation.org/

*No part of the purchase price is tax-deductible. The U.S. Fund for UNICEF does not endorse any brand or product.