Hero or Zero?

May 15, 2009

"From zero to hero""we're all probably familiar with the concept. Even as children, with towels standing in as our billowing capes, and hole-punched newspaper for our custom-fitted masks, we aspire to rise from zero to hero.

But UNICEF is putting a spin on this idea by presenting zero as the new hero. Zero is what it means to save lives. You see, everyday, 25,000 children die from preventable diseases. UNICEF is working to get that number to zero. One way is through the TAP project, which raises money to get safe, clean drinking water to kids around the world. So it turns out that everyday heroes"like TAP project volunteers" believe in zero.

Hero or Zero? You no longer have to choose.

"From zero to hero""we're all probably familiar with the concept. Even as children, with towels standing in as our billowing capes, and hole-punched newspaper for our custom-fitted masks, we aspire to rise from zero to hero.

But UNICEF is putting a spin on this idea by presenting zero as the new hero. Zero is what it means to save lives. You see, everyday, 25,000 children die from preventable diseases. UNICEF is working to get that number to zero. One way is through the TAP project, which raises money to get safe, clean drinking water to kids around the world. So it turns out that everyday heroes"like TAP project volunteers" believe in zero.

Hero or Zero? You no longer have to choose.

Cathiana Sylne is working as an intern at the U.S. Fund for UNICEF throughout the spring. This is her third post for Fieldnotes.

"From zero to hero""we're all probably familiar with the concept. Even as children, with towels standing in as our billowing capes, and hole-punched newspaper for our custom-fitted masks, we aspire to rise from zero to hero.

But UNICEF is putting a spin on this idea by presenting zero as the new hero. Zero is what it means to save lives. You see, everyday, 25,000 children die from preventable diseases. UNICEF is working to get that number to zero. One way is through the Tap Project, which raises money to get safe, clean drinking water to kids around the world. So it turns out that everyday heroes"like Tap Project volunteers"believe in zero.

Hero or Zero? You no longer have to choose.