November 27 marks the first ever “Giving Tuesday,” better known as #GivingTuesday. On the heels of Black Friday and Cyber Monday, Giving Tuesday will be a day dedicated to giving back. It was created by a group of corporations and non-profits that together formed a movement to transform the giving season and create a day of giving. Discover is a founding partner of #GivingTuesday and will be offering an extra incentive to its card members who would like to give back today. Today, November 27, only, Discover will match 2% of all donations made by Discover cardmembers via this website, and also waive the transaction fee to the U.S. Fund for UNICEF. For more information, visit www.givingtuesday.org/partner-detail/discover. How will you give back this #GivingTuesday? UNICEF does not endorse any brand or product.