Brand new for the 2011 UNICEF Tap Project...

March 25, 2011
It's World Water Week, time for our annual campaign UNICEF Tap Project. We are very excited about some new additions to the program as well as the national attention and excitement you may have seen in the media, on Facebook and in the twitterverse! Brand new this year, the UNICEF Tap Project steps up its inclusion of celebrity support with the introduction of "Celebrity Tap."
It's World Water Week, time for our annual campaign UNICEF Tap Project. We are very excited about some new additions to the program as well as the national attention and excitement you may have seen in the media, on Facebook and in the twitterverse! Brand new this year, the UNICEF Tap Project steps up its inclusion of celebrity support with the introduction of "Celebrity Tap." UNICEF Ambassador Selena Gomez, along with Adrian Grenier, NBA-superstar Dwight Howard, Rihanna, Taylor Swift and Robin Williams help draw attention to the world water crisis encourage supporters to give this vital resource to children in need around the world. It's World Water Week, time for our annual campaign UNICEF Tap Project. We are very excited about some new additions to the program as well as the national attention and excitement you may have seen in the media, on Facebook and in the twitterverse! Brand new this year, the UNICEF Tap Project steps up its inclusion of celebrity support with the introduction of "Celebrity Tap." UNICEF Ambassador Selena Gomez, along with Adrian Grenier, NBA-superstar Dwight Howard, Rihanna, Taylor Swift and Robin Williams help draw attention to the world water crisis encourage supporters to give this vital resource to children in need around the world. Click here to learn more.  
Visit www.celebritytap.org to learn more.
www.celebritytap.org
Visit www.celebritytap.org to learn more.
  We are grateful for our generous corporate, promotional and media partners, who continue to encourage individuals, communities, restaurants and volunteers to participate in the UNICEF Tap Project. For the second year in a row, Giorgio Armani Fragrances returns as the National Sponsor of the UNICEF Tap Project through its Acqua for Life campaign. Additionally, corporate supporter Turner Broadcasting System, Inc. is providing essential support to the campaign's volunteer engagement program; ZAGAT, OpenTable, SeamlessWeb and Yelp are helping promote the campaign in the restaurant community; and Founding Agency Partner Droga5 and Promotional Supporter MediaVest once again creating a high-profile, pro-bono ad campaign that will place the UNICEF Tap Project in various media throughout the nation. To top it all off, this year New York Times advertising columnist, Stuart Elliott wrote a piece on the UNICEF Tap Project announcing our new Celebrity Tap component as well as highlighting signature components of the campaign that have continued to make it a success. Thank you for supporting this year's campaign!