NBA Cares is turning five!

NBA Cares is the league's global social responsibility program that builds on the league's long tradition of good works, and now, NBA Cares is turning five!

The initiative launched in October 2005; to date, the league and its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of community service, and created more than 525 places where children and families can live, learn and play!

Notes from Saint-Marc, Haiti

So far, more than 290 people have died and nearly 4,150 cases have been reported. But those are only the reported cases. For most Haitians, cholera is something foreign and unfamiliar - it hasn't appeared on the island in living memory. Many are unaware of the symptoms. Those that can't recognize cholera often don't know when medical treatment is necessary.

A good cause gift card

Looking for a unique gift idea? Live in California? If so, you're in luck!

Our friends at Causes on Facebook recently launched a "Gift of Giving" Charity Gift Card promotion. And the U.S. Fund for UNICEF is one of 5 organizations featured as a great nonprofit to support! Choose from a range of U.S. Fund projects to raise funds for UNICEF... we'll be adding more!

Selena Gomez live tonight for Trick-or-Treat for UNICEF!

Didn't get tickets for Selena Gomez's charity concert? No problem - the event will stream LIVE tonight at 5pm PST/8pm EST. Visit www.selenagomez.com to watch the concert on Ustream. It's free to watch, but don't forget to help Selena raise funds for children by making a donation to the Trick-or-Treat for UNICEF campaign!

American Airlines takes "Trick-or-Treat for UNICEF" airborne

American Airlines' customers and employees will be Trick-or-Treating for UNICEF in the skies and at Admirals Clubs again this year, making a difference in the lives of the world's most vulnerable children through Change for Good on American Airlines.

Celebrating 60 years, Trick-or-Treat for UNICEF is the U.S. Fund for UNICEF's longest-running volunteer movement and has engaged generations of grassroots supporters of UNICEF's mission to reduce the number of preventable childhood deaths to zero. The program remains an inspiration to the young (and the young at heart) to further the cause of children everywhere.

Bringing UNICEF's equity message to Washington

World leaders recently met at the United Nations to discuss the state of progress on the efforts to implement goals set for 2015 (the Millennium Development Goals) to reduce poverty and disease. As a contribution to those discussions, UNICEF released its "Narrowing the Gaps to Meet the Goals" study. The landmark document advocates that major gains in child and maternal health can be best achieved by focusing programs and resources on the very poorest women and children in the poorest countries. Reaching the poorest of the poor not only is the right thing to do, it is the most effective way to save the lives of millions of vulnerable children and their mothers by 2015.

Celebrating 60 years of kids helping kids

Awesome, totally fun and absolutely amazing are the words that describe the Trick-or-Treat for UNICEF 60th anniversary celebration in New York on Wednesday evening. Celebrating 60 years of kids helping kids, the party was a celebration of kids and partners who have made Trick-or-Treat for UNICEF a beloved campaign for generations of Americans to help kids in need all over the world. Grown ups and kids in costume made their way down the orange carpet to enjoy a fun evening of face painting, balloon artistry, magic, photo booths, candied apples and signature blood orange Bellini "mocktails" ! Special guests included representatives from our National Sponsors Toys"R"Us, Inc. and HGTV and even Geoffrey the Giraffe was spotted mingling with the crowd.

UPDATE: Super-Typhoon in the Pacific

Typhoon Megi is gathering strength as it heads towards China, with winds surpassing 115 miles per hour.

Megi left a trail of destruction in the Philippines, where it made landfall on Monday as a Category 5 typhoon. Hundreds of families were evacuated in anticipation of the storm and hundreds of thousands left homeless.

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