History of Trick-or-Treat for UNICEF | UNICEF USA

History Timeline



Trick-or-Treat for UNICEF is born! A Halloween movement started by Pennsylvania minister Clyde Allison, his wife Mary Emma and their kids — collecting change to help children left vulnerable by World War II — becomes a collaboration with UNICEF.  It grows by leaps and bounds at a time when a dime was all UNICEF needed to buy 50 glasses of nutritious milk for hungry children.


Checks, big and small, pour into the UNICEF office from trick-or-treaters across the United States.


Trick-or-Treat for UNICEF’s first TV appearance! Lassie carries an orange collection box on her show.


TV’s Bewitched devotes a full episode to Trick-orTreat for UNICEF.


Characters like Kermit the Frog, Casper the Friendly Ghost, Spiderman and ALF urge kids to Trick-or-Treat for UNICEF.


Famous poet and writer, Maya Angelou, serves as the Trick-or-Treat for UNICEF Ambassador.


Trick-or-Treat for UNICEF funds are dedicated to eradicating polio.


The Indian Ocean tsunami and Hurricane Katrina spur U.S. kids to raise a recordbreaking $18.25 million through Trick-or-Treat for UNICEF.


Trick-or-Treat for UNICEF celebrates its 60th anniversary!


Although Hurricane Sandy sweeps the northeast United States days before Halloween, Trick-or-Treaters around the region and country still come together to support kids around the world!


Chloë Grace Moretz—star of 2013’s spooky Carrie re-make—joins UNICEF to promote the "Create-a-Character" contest, which urges kids to get creative and design their own collection boxes.


Actress and platinum recording artist, Zendaya, serves as the 2014 Trick-or-Treat for UNICEF Spokesperson, calling on all trick-or-treaters to help kids who need it most.


Trick-or-Treat for UNICEF celebrates 65 years by teaming up with Charlie Brown, Snoopy and the rest of The Peanuts Movie Gang to encourage children to raise funds for UNICEF's lifesaving programs.