Partner since: 1985

Total Donated: $35.1 million

Pier 1 Imports, Inc. and the U.S. Fund for UNICEF have been partners since 1985, generating more than $35.1 million for the world's children.

As the U.S. Fund for UNICEF's longest-running corporate partnership, Pier 1 Imports' support has included the sale of UNICEF greeting cards, grants for emergencies and cause-marketing programs.

Partnership Summary

Holiday Greeting Cards

Pier 1 has been selling UNICEF holiday greeting cards since 1985, and in 2013, Pier 1 generated over $2.4 million through the sale of UNICEF cards, including the winning cards from the annual children's contest.

Pier 1 began sponsoring the annual UNICEF/Pier 1 Greeting Card Contest in 1992 as a way to help raise awareness among U.S. children about UNICEF's important work around the world. Each year, the winning design is chosen from among thousands of entries and are reproduced as UNICEF cards. The winning cards are available exclusively at Pier 1 stores nationwide.

Cause Marketing

Pier 1 has participated in a variety of cause-marketing programs. These efforts alone have raised hundreds of thousands of dollars in funds, helping improve the lives of countless children and mothers.

Grants and Employee Support

Pier 1 has made significant corporate donations to support UNICEF's emergency relief efforts in Afghanistan, Haiti, and Iraq, as well as areas affected by the Indian Ocean tsunami. Additionally, hundreds of Pier 1 employees contributed generously in support of the Haiti emergency relief effort.

For more information, visit pier1.com »