For the sixth year, Giorgio Armani Fragrances returned as national partner of the UNICEF Tap Project in 2015 through its Acqua for Life campaign.

From March 1-31, 2015, for every purchase of an Acqua for Life Acqua di Giò limited edition, the company donated 100% of profits (equal to approximately 10% of the retail sales price) to support the campaign, as well as $5 for each Acqua di Giò gift set and Acqua di Gioia perfume spray or cologne purchased in the U.S. to the U.S. Fund for UNICEF, as well as $100,000 to support the UNICEF Tap Project mobile web application from March 1-April 30, with a minimum guaranteed donation of $500,000 from all Acqua for Life promotions during this period. In addition, Giorgio Armani Parfums donated $1 to the U.S. Fund for UNICEF for each Acqua for Life bracelet with sample fragrance purchased from March 1, 2015, to June 30, 2015.

Through its Acqua for Life campaign, the company has donated more than $2.8 million to support UNICEF water and sanitation programs through the UNICEF Tap Project since 2010.