For the sixth year, Giorgio Armani Fragrances returned as national partner of the UNICEF Tap Project in 2015 through its Acqua for Life campaign.

From March 1-31, 2015, for every purchase of an Acqua for Life Acqua di Giò limited edition, the company donated 100% of profits (equal to approximately 10% of the retail sales price) to support the campaign, as well as $5 for each Acqua di Giò gift set and Acqua di Gioia perfume spray or cologne purchased in the U.S. to the U.S. Fund for UNICEF, as well as $100,000 to support the UNICEF Tap Project mobile web application from March 1-April 30, with a minimum guaranteed donation of $500,000 from all Acqua for Life promotions during this period.

Through its Acqua for Life campaign, the company has donated more than $2.3 million to support UNICEF water and sanitation programs through the UNICEF Tap Project since 2010.