Disney Innovation
UNICEF/UGDA2011-00103/Yannick Tylle

Star Wars: Force for Change  Benefits UNICEF Innovation Labs & Programs 

Star Wars: Force for Change is a new charitable initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world's biggest problems. The first Star Wars: Force for Change campaign raised funds and awareness for UNICEF's Innovation Labs and programs. Between May 21-July 25, 2014, fans of UNICEF and Star Wars entered for a chance to be filmed in Star Wars: Episode VII. Over 125 countries participated in the campaign and impressively raised over 4.2 million dollars for UNICEF’s innovative, lifesaving work for children. Disney has also generously committed $1 million to launch Star Wars: Force for Change. The Star Wars: Force for Change campaign supports UNICEF’s network of 14 Innovation Labs that are creating sustainable solutions to critical issues facing children around the world in the areas of nutrition, water, health, and education.

Disney's Support to Help Create a Brighter Future

Disney and UNICEF first collaborated at the 1964 World's Fair when Disney unveiled the "it’s a small world" attraction, a tribute to UNICEF and children around the world.

From 2011-2013, Disney contributed approximately $3.3 million to UNICEF towards innovations and programming that help foster imagination and creativity in children across the globe. As a company, Disney is committed to supporting creative-thinking skills through play, storytelling, culture, and innovation.


UNICEF P.L.A.Y., Play & Learning Activities for Youth: Championing the Power of Interactive Play for Child Development

With Disney's support, UNICEF is expanding the means that communities have to promote children's happiness, health, and well-being by introducing mobile play units called Imagination Playgrounds™ in Haiti and Bangladesh. In these countries, UNICEF will train educators, service providers, and families themselves to integrate play and recreation in ways that can build children's self-esteem, encourage them to share and express their feelings, and prepare them to learn.

The UNICEF P.L.A.Y. pilot will reach more than 13,000 children through the placement of 30 Imagination Playgrounds™ in primary schools, child-friendly spaces, and orphanages in Haiti and Bangladesh. Watch the powerful video.

UNICEF S.M.I.L.E. (Skills, Motivation & Imagination for Learning Excellence) Project: Harnessing the Power of Creativity to Improve the Quality of Education

Focusing on innovation and creativity in education, UNICEF's S.M.I.L.E. project aims to benefit children living in China's remote rural communities by nurturing creative thinking skills and innovative teaching methods. Disney's support has helped UNICEF and China's Ministry of Education introduce creative, engaging and inclusive teaching methods to build more interactive and participatory classrooms and, ultimately, more child-friendly schools for the most vulnerable children in China.

Additional Collaboration

Disney and UNICEF also collaborate worldwide on a collection of other activities, including employee charitable giving, and Disney's Friends for Change, a program that encourages kids and families to help people and the planet.