UNICEF works in more than 190 countries around the globe, and in every one, somewhere, there are children playing soccer.
But while a game of soccer can be found in every city and village across the globe, far harder to come by are the nutritious foods, clean water, and health services needed to keep our youngest players in the game.
In too many places, children struggle for things most girls and boys in the U.S. will likely never have to worry about. Like getting enough food to eat. Or water that doesn't make them sick. Or medicines to keep them healthy.
Every day, 18,000 children die of these and other preventable causes. We believe that number should be zero.
In a partnership that promises players and fans across the United States the chance to support UNICEF's lifesaving efforts, MLS W.O.R.K.S. has joined with the U.S. Fund for UNICEF to make zero a reality.
MLS W.O.R.K.S. along with MLS players and fans know that zero is a win—join us in the effort to let no child die of preventable causes.
MLS W.O.R.K.S Supports UNICEF in Haiti
In the wake of the January 12, 2010 earthquake in Haiti—the most devastating in the nation's history—Major League Soccer joined the U.S. Fund for UNICEF to ensure Haiti's children receive the life-saving nutrition, medicine, and clean water they so desperately need. MLS W.O.R.K.S. leveraged its media inventory to raise awareness for UNICEF's efforts, and mobilized its fans to contribute to relief and recovery efforts.
Major League Soccer and MLS W.O.R.K.S is a proud contributor to UNICEF's reponse and relief efforts in Haiti.
MLS, MLS W.O.R.K.S. Believes in Zero
MLS and MLS W.O.R.K.S. have supported the Believe in Zero campaign from 2009, with MLS W.O.R.K.S. leveraging its national visibility to raise awareness for the campaign. The centerpiece of MLS's support for the campaign is the "Believe in Zero" PSA, featuring six star goalkeepers voicing support for UNICEF's mission. MLS has broadcast the spot nationally on ESPN and Fox Soccer Channel as well as in several local markets and in stadiums.
MLS and Trick-or-Treat for UNICEF
In August 2009, MLS and MLS W.O.R.K.S. teamed up with the US Fund to encourage its national network of youth soccer programs of over 20,000 coaches and 150,000 players to participate in the Trick–or–Treat for UNICEF campaign.