Thursday video: Anniversary of the Concert for Bangladesh

July 29, 2010

The 1971 concert pioneered the all-star rock benefit concert model, which has since been widely emulated for various causes worldwide. The benefit raised over $15 million to support UNICEF programs providing lifesaving assistance to children caught in humanitarian emergencies.

Jenner Pascua is the most musically inclined member of the Interactive team at the U.S. Fund for UNICEF.

Your average rock concert has a crowd, music, and a microphone. Once the band goes on everyone is good spirits, the crowd sways, and the people sing (or yell, depending on the type of show).

It's a great environment to get a message across. Throw in an all-star lineup and you can make a real difference. That's probably what George Harrison and Ravi Shankar were thinking when they organized the Concert for Bangladesh.

This week's video celebrates the 39th anniversary of the Concert for Bangladesh with an excerpt from Ravi Shankar's set. The concert marked the first time rock musicians collaborated for a common humanitarian cause.

The 1971 concert pioneered the all-star rock benefit concert model, which has since been widely emulated for various causes worldwide. The benefit raised over $15 million to support UNICEF programs providing lifesaving assistance to children caught in humanitarian emergencies.

Today, George Harrison and Ravi Shankar's legacy continues through the George Harrison Fund for UNICEF which supports UNICEF programs in Bangladesh while expanding its influence to include other countries in crisis where children are at risk.