Ready to Make a Difference for Kids in Need?

March 6, 2014

This year, the UNICEF Tap Project is celebrating its eighth birthday with a mobile experience that challenges you to go without your phone to help provide clean water and sanitation to children in need.


We had an amazing soft launch in February, but we’re just getting started – and we need your help to unlock even more funding throughout the month of March!

2014 marks the fifth year Giorgio Armani Fragrances, through their Acqua for Life campaign, joins the UNICEF Tap Project as National Sponsor. For every ten minutes you go without your phone on the UNICEF Tap Project mobile web app, Armani will donate the funding equivalent of one day of clean water for a child in need.

In addition, the company will donate $5 for each Acqua di Giò and Acqua di Gioia fragrance purchased in the United States during the month of March to the U.S. Fund for UNICEF.* We can’t thank them enough for their commitment to the world’s children.

We’re also grateful to our Foundation Agency Partner Droga5 and National Media Sponsor MediaVest. Since 2008, MediaVest has been a proud supporter of the UNICEF Tap Project. Mediavest is producing a national pro bono media campaign to build awareness throughout the month of March.

And finally, we’d like to thank UNICEF’s Next Generation, a group of young professionals committed to doing whatever it takes to save children's lives. NextGen played an integral role in supporting the campaign during its hugely successful beta release in February.**

Our sponsors and supporters have believed in UNICEF’s mission for years. They’re making a difference in the lives of kids in need – and so can you!

Take the challenge

* Giorgio Armani Fragrances will donate $0.025 to the U.S. Fund for UNICEF for every ten minutes a user goes without his/her cell phone on the UNICEF Tap Project mobile web application, up to $75,000, from March 1-31, 2014, to support UNICEF water and sanitation programs. The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax deductible.

** UNICEF’s Next Generation will donate $0.025 to the U.S. Fund for UNICEF to support the UNICEF Tap Project for every minute a user goes without his/her cell phone, up to $100,000, from February 14-28, 2014. To learn more or join NextGen, visit