Montblanc Celebrates International Literacy Day by Announcing Its “Signature For Good” Initiative Has Reached $1.5 Million Target
Montblanc Provides Quality Education for Children
On International Literacy Day, September 8th, 2013, Montblanc announces that the “Signature for Good” collection of limited edition writing instruments, jewelry and leather goods has achieved its goal of raising $1.5 million dollars to benefit UNICEF.
Launched during the 2013 Academy Awards and extended through March 31, 2014, Montblanc is donating ten percent of the retail sale price of items purchased from its global Signature for Good collection to support UNICEF education programs. The funds will be used to improve access to education and construct schools in Africa, Asia and Latin America.
Montblancʼs “Signature for Good” collection has a special purpose beyond offering understated elegance, sophistication and the finest European craftsmanship, making these handcrafted pieces truly meaningful. The unique brick design featured in this collection symbolizes the joint effort of building a better future for all children and their communities, through the creation of proper education programmes, the training of quality teachers and the constructions of schools – brick by brick.
Even in the most challenging times, every child deserves a bright future, and every adult can contribute in this vital mission to help UNICEF provide a quality education to children around the world. Each writing instrument, leather item and jewelry piece features an individual number associated with a “brick”, a reference to the building and running of schools: indicating that the owner of the product has a symbolic share in the program and is contributing to building better and brighter futures. By registering the number on the product at http://www.montblanc.com/signatureforgood, the owner of the piece can monitor the progress of the initiative and find out the many ways in which UNICEF is improving educational opportunities for children.
Jérôme Lambert, CEO Montblanc International explains, ”All children deserve the knowledge and skills to realise their full potential, to build a better future for themselves and for their communities. We are delighted to announce on International Literacy Day, that our goal of $1.5 million has been achieved. It is testament to everyone’s passion and commitment in helping Montblanc and UNICEF raise funds that will make a significant difference to so many children around the world. We will continue to strive to exceed the targets we set ourselves and work even harder in our fundraising efforts.”
The Montblanc “Signature for Good” collection is available until March 2014 in Montblanc boutiques worldwide.
About Montblanc
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The company’s uncompromising principles of design, style, quality and workmanship have allowed them to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, jewellery, leather, fragrances and sunglasses – and the brand has made an enduring commitment to encourage excellence through cultural advancement. Montblanc has its roots in writing culture and therefore sees a particular obligation to its own cultural commitment. Through various international activities, the company makes a creative contribution to modern cultural life: Montblanc itself writes a small piece of cultural history.
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Media Contact:
Iesha Reed | Montblanc | Email | 908.517.5306
Katie Fox | Mission PR | Email | 212.219.2787