Signature Campaigns
Your company's involvement can be also be linked to one of UNICEF's seasonal marketing programs.
These high-profile campaigns can complement your company's efforts.
Trick-or-Treat for UNICEF
For more than 50 years, one of America's best-loved Halloween traditions has been Trick-or-Treat for UNICEF, the original "kids helping kids" campaign, in which children across the country collect coins in the trademark orange boxes while trick-or-treating.
Besides children, parents and teachers, the program also engages a nationwide network of corporations, volunteer organizations, celebrities, sports leagues and other partners to increase awareness and participation.
The UNICEF Snowflake
The lighting of the UNICEF Snowflake—the 16-foot outdoor ornament of 12,000 Baccarat crystals that graces the intersection of 57th Street and Fifth Avenue in New York City—marks the start of each festive holiday season. The Snowflake was dedicated to UNICEF beginning in 2002 as a beacon of hope, peace and compassion for vulnerable children around the world.
Corporations can help underwrite the star-studded UNICEF Snowflake lighting and entertainment show, held annually. They can also participate in UNICEF Snowflake Galas, the multi-city, black-tie fundraisers. And they can tie in with licensed Snowflake products and cause-related marketing extensions.
The UNICEF Tap Project
The award-winning UNICEF Tap Project initiative was inaugurated in New York City on World Water Day in 2007. Today it is a nationwide campaign supported by thousands of volunteers, the restaurant industry, celebrities and diners in cities across the country.
