Partner since 2000

P&G, a U.S. Fund for UNICEF partner since 2000, has donated over $4.3 million to date from a variety of initiatives including cause-related marketing, corporate grants and employee giving. 

In addition, P&G supports UNICEF via local activities in countries in Asia, Europe, Latin America and the Middle East.

Marketing

The Pampers/UNICEF "One Pack = One Vaccine" international initiative to protect women and babies from preventable disease launched in the U.S and Canada in 2008. The campaign, which began two years ago in the UK and expanded in 2007 to other countries in Western Europe and Japan, has helped provide UNICEF with funding for more than 25 million lifesaving tetanus vaccines.

For every specially-marked pack of Pampers Swaddlers Sensitive, Swaddlers, Cruisers, and Easy Ups diapers and Pampers Sensitive, Swipers, and Clean 'n Go wipes purchased in the U.S. and Canada from April 7 through August 31, 2008, the Pampers brand will donate US$.05 to the U.S. Fund for UNICEF to provide one tetanus vaccine to a woman in the developing world. The goal for the U.S. campaign is 45 million vaccines, which would bring the total global donations to more than 70 million vaccines.

P&G brandSAVER™

In October 2008 Procter & Gamble will continue its commitment to Trick-or-Treat for UNICEF with a donation of $250,000. P&G, through its P&G brandSAVER™ coupon insert, encourages kids across the country to take action to help their less fortunate peers in developing countries around the world by collecting donations while trick-or-treating or conducting fundraisers to support UNICEF.

Grants and Employee Giving

P&G has supported UNICEF emergency relief efforts, including those in Afghanistan, Iraq and Pakistan. P&G employees worldwide also contributed to UNICEF's emergency programs—through their own co-branded website—following the 2005 earthquake in Pakistan, and P&G matched employee contributions.

In addition, UNICEF and P&G announced an alliance in 2005 to provide safe drinking water via home-based water purification techniques, to ease the burden on millions of families who currently struggle to have access to safe water.

The UNICEF partnership is part of P&G's "Live, Learn and Thrive™" program to improve life for children in need around the world.