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Montblanc

Montblanc

Partner Since: 2004

Total Donated: $5 million+ globally

Montblanc has been a supporter of UNICEF's education programs, contributing funding to help children worldwide through a variety of fundraising initiatives.

Partnership Summary

2013-2014 Signature for Good Campaign

Continuing its commitment to the importance of reading and writing, Montblanc launched its fourth collaboration to support UNICEF’s education programs: the “Signature for Good” initiative in February 2013. This collection — featuring carefully crafted writing instruments, leather products, jewelry and cufflinks with a symbolic brick motif symbolizing UNICEF’s Schools for Africa campaign — was part of a year-long charity initiative to support UNICEF’s efforts to ensure that children in Africa, Asia and Latin America have access to a quality education.

Montblanc pledged $1.5 million to UNICEF through a global cause-marketing campaign. For every piece in the “Signature for Good” collection purchased in the U.S. between February 23, 2013, and March 31, 2014, in Montblanc boutiques and partner retailers, Montblanc donated 10% of the retail price to support UNICEF’s education programs.

2009-2010 "Signature for Good" Campaign

This campaign supported UNICEF worldwide education programs in Asia and Latin America, as well as UNICEF's "Schools for Africa" program, a joint initiative established in 2004 by UNICEF and the Nelson Mandela Foundation to promote education for all children in Africa. The campaign aims to increase access to quality basic schooling for all, with a special emphasis on helping the most disadvantaged—including children orphaned by HIV/AIDS and children living in extreme poverty.

Montblanc donated 10% of the retail price to benefit UNICEF's education programs for children. $4,356,050 total is the final result of Montblanc's global initiative to benefit UNICEF, which was raised between June 1, 2009 and May 31, 2010 when the initiative ended.

2004-2007 Global Campaigns

In 2004 Montblanc launched the "Right to Write" campaign, during which it sold a limited edition of 4,810 pens and 149 celebrity statements, and collected over $700,000 for UNICEF. In 2007 the "Power to Write" campaign raised $272,000 through the sale of a special edition writing instrument.