Partner Since: 2004
Total Donated: $5 million+ globally
Montblanc has been a supporter of UNICEF's education programs, contributing funding to help children worldwide through a variety of fundraising initiatives.
2009-2010 "Signature for Good" Campaign
Continuing in its commitment to the importance of reading and writing, in 2009 Montblanc launched its third collaboration to support UNICEF's education programs: "Signature for Good." In this campaign, Montblanc pledged $1.5 million to UNICEF through a variety of global fundraising initiatives over one year. Activities included a global cause-marketing campaign, as well as a photo auction that took place in Los Angeles in September 2009. For each item sold in Montblanc's "Signature for Good" collection to benefit UNICEF, which included writing instruments, jewelry and accessories, Montblanc donated 10% of the retail price to benefit UNICEF's education programs for children. $4,356,050 total is the final result of Montblanc's global initiative to benefit UNICEF, which was raised between June 1, 2009 and May 31, 2010 when the initiative ended.
The "Signature for Good" initiative supported UNICEF worldwide education programs in Asia and Latin America, as well as UNICEF's "Schools for Africa" program, a joint initiative established in 2004 by UNICEF and the Nelson Mandela Foundation to promote education for all children in Africa. The campaign aims to increase access to quality basic schooling for all, with a special emphasis on helping the most disadvantaged—including children orphaned by HIV/AIDS and children living in extreme poverty.
2004-2007 Global Campaigns
In 2004 Montblanc launched the "Right to Write" campaign, during which it sold a limited edition of 4,810 pens and 149 celebrity statements, and collected over $700,000 for UNICEF. In 2007 the "Power to Write" campaign raised $272,000 through the sale of a special edition writing instrument.