L’Oréal USA—Giorgio Armani Fragrances
Partner since: 2010
Total Donated: $1,800,000+
For the fourth year, Giorgio Armani Fragrances returned as the National Sponsor of the UNICEF Tap Project with its “Acqua for Life” campaign. This “water for life” campaign began in 2010 with Giorgio Armani Fragrances’ iconic cologne, Acqua di Giò for Men, to raise awareness and funds to help UNICEF improve access to safe, clean water for children worldwide. In 2013, Acqua di Giò returned, along with Acqua di Gioia for women, Acqua di Giò Essenza, and Acqua di Gioia Eau Fraiche.
During the month of March, fans of these fragrances were invited to join the company in supporting UNICEF through the Acqua for Life campaign. Giorgio Armani Fragrances donated $5 (enough to provide a child with clean, safe drinking water for 200 days) to the U.S. Fund for UNICEF for each spray cologne or gift set purchased in the U.S. through authorized distributors from March 1-31. In addition, the company also donated $1 for each of the first 50,000 people who "liked" the “Acqua for Life” Facebook page from March 1-31. Giorgio Armani Parfums committed to a minimum guaranteed donation of $500,000 from all Acqua for Life promotions during this period.