L’Oréal USA—Giorgio Armani Fragrances
Partner since: 2010
Total Donated: $1,250,000+
In 2010 Giorgio Armani Fragrances announced its collaboration with the U.S. Fund for UNICEF as the National Supporter of the UNICEF Tap Project through its “Acqua for Life” campaign in an effort to raise awareness and funds to help UNICEF improve access to safe, clean water for children worldwide. During the month of March, the company donated $1—enough to provide a child with clean, safe drinking water for 40 days—for each: Acqua di Giò for men fragrance sold in the U.S., and each “like” on its Acqua di Giò Facebook page.
The company returned as the 2011 and 2012 National Sponsor of the UNICEF Tap Project, again conducting its “Acqua for Life” cause marketing and online campaign to benefit UNICEF throughout the month of March, adding its women’s fragrance, Acqua di Gioia.