Partner since 2005
Inspired by a sense of commitment to the world’s children and in the spirit of the company’s ‘Forever Now’ philosophy, Gucci has contributed over $13 million to UNICEF to date. In its seventh year of partnership with UNICEF, Gucci has once again committed support to the 'Schools for Africa' initiative because it firmly believes that an education is a gift forever. In 2012, in further commitment to UNICEF, Gucci became the first global corporate partner to announce support for the new "Schools for Asia" initiative. Initially focused on support for UNICEF's HIV/AIDS programs, beginning in 2008, Gucci evolved its attention towards support for education programs through UNICEF's "Schools for Africa" initiatives in Malawi and Mozambique and "Schools for Asia" initiative in China. Gucci is currently one of the largest corporate supporters to the "Schools for Africa" initiative and has contributed to UNICEF helping more than 5.5 million children in sub-Saharan Africa gain access to a quality education.
With the support of partners like Gucci, these UNICEF initiatives aim to provide millions of children with a quality education by creating child-friendly schools where girls and boys are treated equally and are provided with the best possible start in life. Only then can children be equipped with the knowledge, skills and confidence to shape better futures for themselves, their communities, and the world.
Over the years, Gucci has contributed to UNICEF's work through a variety of global fundraising activities—including cause-marketing campaigns and philanthropic events.
"Gucci for UNICEF" Bag
The first exclusive "Gucci for UNICEF" bag was launched in November 2007 when Gucci Creative Director Frida Giannini created a special product to highlight Gucci's commitment to UNICEF throughout the year. 25% of the retail price of each "Gucci for UNICEF" Boston bag sold will benefit UNICEF’s "Schools for Africa" initiative in Malawi and Mozambique and "Schools for Asia" initiative in China.
Gucci Children's Collection
In the Fall of 2010, Gucci launched its Children's Collection, and in further commitment to UNICEF, announced a $1 million grant to "Schools for Africa". Gucci has since expanded its support through an additional $1.15 million donation in 2011. These funds will benefit "Schools for Africa", a UNICEF education initiative founded in 2004 in partnership with the Nelson Mandela Foundation and the Peter Kramer Stiftung. With an inaugural donation of $350,000 in 2012 in honor of its Children's Collection, Gucci becomes the first global corporate partner to announce support for the new UNICEF "Schools for Asia" initiative, with a particular emphasis on support for education programs in China.
GG Flag Collection
The new limited edition GG Flag Collection, an exclusive line of t-shirts and accessories designed by Creative Director Frida Giannini, will benefit UNICEF's "Schools for Africa" and "Schools for Asia" initiatives. Featuring flags from countries across the globe, 25% of the retail price of each item sold will benefit UNICEF.
Frida Giannini honored with inaugural UNICEF Women of Compassion Award
2011 saw the inauguration of the UNICEF Women of Compassion Luncheon, where the U.S. Fund for UNICEF honored Giannini along with Carrie Auer, UNICEF Representative in Malawi—for their key contributions to UNICEF's mission to save and improve children's lives worldwide. Held in Los Angeles, the UNICEF Women of Compassion Luncheon donated all proceeds to benefit the U.S. Fund for UNICEF.
In 2011, Gucci also supported UNICEF programs through several cause-related marketing campaigns including a donation in honor of Gucci’s 90th anniversary tribute book Gucci: The Making Of…, a limited edition U-Play watch, and a special Mother's Day bag.
The Gucci Campaign to Benefit UNICEF, 2005–2009
From 2005 through 2009, Frida Giannini designed an annual holiday collection of exclusive accessories with a percentage of sales dedicated to the "Gucci Campaign to Benefit UNICEF", used to support education initiatives in Malawi and Mozambique.
Field Visit to Malawi, 2009
In November 2009, Frida Giannini traveled with UNICEF to Malawi to see first-hand how Gucci's support to UNICEF is making a difference in the lives of children in sub-Saharan Africa. Giannini visited schools, a care center for orphans, and a hospital and reaffirmed Gucci's on-going commitment to aiding these essential UNICEF programs.
A Night to Benefit Malawi and UNICEF, 2008
On February 6, 2008, Gucci presented a major fundraising event in New York. Co-chaired by Frida Giannini, the evening was dedicated to raising funds and awareness for orphans and children made vulnerable by HIV/AIDS in sub-Saharan Africa. Through ticket sales and a live auction, the event successfully raised a total of approximately $2.7 million to benefit UNICEF’s 'Schools for Africa' education programs in six countries.