Disney's Support to Help Children Survive and Thrive
Disney and UNICEF's relationship began in 1964 at the New York World's Fair when Disney unveiled the "It's a Small World" attraction, a tribute to UNICEF and children around the world.
In 2011, Disney contributed $2.8 million to the U.S. Fund for UNICEF towards innovations and programming that help foster imagination and creativity in children across the globe. As a company, Disney is committed to supporting creative-thinking skills through play, storytelling, culture, and innovation.
UNICEF P.L.A.Y., Play & Learning Activities for Youth: Championing the Power of Play
for Child Development
With Disney's support, UNICEF is expanding the means that communities have to promote children's happiness, health, and well-being by introducing mobile play units called Imagination Playgrounds™ in Haiti and Bangladesh. In these countries, UNICEF will train educators, service providers, and families themselves to integrate play and recreation in ways that can build children's self-esteem, encourage them to share and express their feelings, and prepare them to learn.
In 2012, the UNICEF P.L.A.Y. initiative will reach more than 10,000 children through the placement of 30 Imagination Playgrounds™ in primary schools, child-friendly spaces, and orphanages in Haiti and Bangladesh. Watch the powerful video.
SMILE Project: Harnessing the Power of Creativity to Improve the
Quality of Education
Focusing on innovation and creativity in education, UNICEF's SMILE project aims to benefit children living in China's remote rural communities by nurturing creative thinking skills and innovative teaching methods. Disney's support is helping UNICEF and China's Ministry of Education introduce creative, engaging and inclusive teaching methods to build more interactive and participatory classrooms and, ultimately, more child-friendly schools for the most vulnerable children in China.
Disney and UNICEF also collaborate worldwide on a collection of other activities, including employee charitable giving, and Disney's Friends for Change, a program that encourages kids and families to help people and the planet.