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Alyssa Milano

UNICEF Ambassador since 2003

Alyssa Milano

© UNICEF Kosovo/Mull/2010

Alyssa Milano, an actress best known for her roles as Samantha Micelli in the sitcom Who's the Boss? and as Phoebe Halliwell on Charmed, most recently starred in the 2011 films, Hall Pass and New Year’s Eve. She will next star in the ABC pilot Mistresses, this fall.  

Since her appointment as a UNICEF Ambassador in 2003, Alyssa has been influential in raising funds and awareness for UNICEF and its mission of saving and improving the lives of children worldwide. She has traveled with UNICEF to Angola, India, and Kosovo and works tirelessly to spread the word and raise funds to support UNICEF by actively participating in its initiatives.

"I think that celebrity is a really important thing, because we have the voice that's recognizable, that can educate and empower people to make a difference," Alyssa said.

Virtual Baby Shower

In April 2011, Alyssa launched a virtual baby shower, providing her fans, friends, and family with a unique and personal way to raise funds for the U.S. Fund for UNICEF in lieu of giving gifts to celebrate the pending birth of her first child.

UNICEF's DRTV

Alyssa is featured in a Direct Response TV (DRTV) commercial urging contributions from new supporters that launched in December 2010. The DRTV commercial has been an overwhelming success, securing 3,575 new monthly donors and raising approximately $730,000 within one year to support UNICEF's lifesaving work.

Change for Good

Additionally, Alyssa is the narrator for the latest "Change for Good" videos that began airing on select American Airlines flights in 2011. "Change for Good" is one of UNICEF's best-known and longest-running partnerships. The program allows travelers to donate their unused U.S. and foreign currencies to benefit UNICEF while onboard an aircraft during a flight. 

@UNICEFUSA

A pioneer in social-media activism, Alyssa actively spreads awareness of UNICEF’s work via Twitter, Facebook, and her personal blog, most notably raising $300,000 through her Haiti Twitter Challenge for UNICEF's Haiti Emergency Relief Fund in January 2010.

U.S. Fund for UNICEF Campaigns

Alyssa served as the National Spokesperson for the George Harrison Campus Challenge in 2008, National Spokesperson for Trick-or-Treat for UNICEF in 2004, and has lit the UNICEF Snowflake in Beverly Hills twice. Alyssa's constant dedication, generosity, and support has undoubtedly made an incredible impact for UNICEF.

Alyssa Milano for UNICEF Photos

ALYSSA MILANO AND UNICEF

ALYSSA MILANO AND THE U.S. FUND FOR UNICEF

2013

  • Participated in UNICEF Tap Project 

2012

  • Featured as the celebrity host in UNICEF DRTV Campaign 

2011

  • Virtual baby shower
  • Featured in a DRTV commercial
  • Narrator in "Change for Good" videos

2010

  • Raised $300,000 through Haiti Twitter Challenge
  • Travelled to Kosovo

2008

  • National Spokesperson for George Harrison Campus Challenge

2004

  • Travelled to India

2004

  • National Spokesperson for Trick-or-Treat for UNICEF
  • Travelled to Angola

2003

  • Appointed UNICEF Ambassador