UNICEF Ambassador since 2003
Alyssa Milano, an actress best known for her roles as Samantha Micelli in the sitcom Who's the Boss? and as Phoebe Halliwell on Charmed, most recently starred in the 2011 films, Hall Pass and New Year’s Eve. She will next star in the ABC pilot Mistresses, this fall.
Since her appointment as a UNICEF Ambassador in 2003, Alyssa has been influential in raising funds and awareness for UNICEF and its mission of saving and improving the lives of children worldwide. She has traveled with UNICEF to Angola, India, and Kosovo and works tirelessly to spread the word and raise funds to support UNICEF by actively participating in its initiatives.
"I think that celebrity is a really important thing, because we have the voice that's recognizable, that can educate and empower people to make a difference," Alyssa said.
Virtual Baby Shower
In April 2011, Alyssa launched a virtual baby shower, providing her fans, friends, and family with a unique and personal way to raise funds for the U.S. Fund for UNICEF in lieu of giving gifts to celebrate the pending birth of her first child.
Alyssa is featured in a Direct Response TV (DRTV) commercial urging contributions from new supporters that launched in December 2010. The DRTV commercial has been an overwhelming success, securing 3,575 new monthly donors and raising approximately $730,000 within one year to support UNICEF's lifesaving work.
Change for Good
Additionally, Alyssa is the narrator for the latest "Change for Good" videos that began airing on select American Airlines flights in 2011. "Change for Good" is one of UNICEF's best-known and longest-running partnerships. The program allows travelers to donate their unused U.S. and foreign currencies to benefit UNICEF while onboard an aircraft during a flight.
A pioneer in social-media activism, Alyssa actively spreads awareness of UNICEF’s work via Twitter, Facebook, and her personal blog, most notably raising $300,000 through her Haiti Twitter Challenge for UNICEF's Haiti Emergency Relief Fund in January 2010.
U.S. Fund for UNICEF Campaigns
Alyssa served as the National Spokesperson for the George Harrison Campus Challenge in 2008, National Spokesperson for Trick-or-Treat for UNICEF in 2004, and has lit the UNICEF Snowflake in Beverly Hills twice. Alyssa's constant dedication, generosity, and support has undoubtedly made an incredible impact for UNICEF.
Alyssa Milano for UNICEF Photos